Modelo Launches Nationwide Sweepstakes to Celebrate Fútbol Fandom

Modelo, known as the Cerveza for Fútbol, has launched the Modelo Grita Gol Sweepstakes, a nationwide campaign designed to bring fans closer to the sport they love. From June 12 to June 22, participants can submit videos of their favorite fútbol moments for a chance to have them professionally commented on by iconic broadcasters Luis Omar Tapia and Perro Bermúdez. This initiative not only celebrates the passion of fútbol fans but also offers the grand prize winner a trip for two to the Concacaf Gold Cup final on July 6, highlighting Modelo's commitment to the sport and its community.

The sweepstakes kicked off with a surprise appearance by Tapia at a local rec league game in Orlando, Fla., where he provided professional-style commentary, elevating the match's excitement. This event underscores the brand's effort to recognize and reward the enthusiasm of casual players and fans alike, mirroring the professional spirit of the game. Additionally, Modelo has partnered with Kappa® to release an exclusive capsule collection, further bridging the gap between sports culture and fan engagement.

Modelo's campaign reflects a deep understanding of fútbol fandom, emphasizing the traditions and passion that define the sport. By offering fans unique experiences typically reserved for professional players, Modelo reinforces its position as a brand that truly celebrates the beautiful game. The Grita Gol Sweepstakes is a testament to the brand's dedication to fostering a deeper connection between the sport and its fans, making the dream of professional recognition a reality for many.