Kevel Introduces AI-Powered Kevel Console to Revolutionize Retail Media Networks

Kevel, a forefront retail media technology provider, has launched the Kevel Console, an innovative AI-powered self-service platform tailored for retailers, marketplaces, and publishers. This platform is engineered for scalability, control, and operational efficiency, merging potent AI functionalities with unparalleled flexibility. It aims to revolutionize advertising strategies, simplify campaign management, and yield measurable outcomes across all customer interaction points.

The retail media sector is witnessing a significant transformation, with projections indicating a 25% shift of retail media expenditures to offsite channels like search, social, and display by 2027. Kevel Console addresses this shift by offering AI-driven automation to ease the complexities of campaign management, enabling advertisers to enhance performance at scale with greater control.

At the core of Kevel Console are intelligent AI tools designed to elevate efficiency, diminish manual tasks, and produce significant results. Features such as predictive decisioning improve multi-channel audience targeting and ad customization. Notable AI-driven capabilities include real-time AI Budget Management, AI-Powered Creative Builder for automated ad unit creation, and AI Workflow Automation for streamlined operations.

James Avery, CEO of Kevel, emphasized the platform's transformative potential, stating, "Kevel Console embodies the future of retail media, integrating AI's power with the adaptability retailers require to oversee their data comprehensively. It revolutionizes campaign construction with intelligent automation, optimizing budget distribution, operational productivity, and creative development."

Kevel Console significantly reduces the time-to-market, enabling retailers to initiate custom campaigns in just 14 days, a ninefold decrease compared to conventional methods. This agility allows businesses to swiftly respond to dynamic market trends and capitalize on emerging revenue streams.

The platform also unifies on-site and off-site campaigns, facilitating more integrated, data-centric advertising strategies. It leverages first-party data for privacy-compliant audience engagement, enabling precise targeting across preferred platforms such as search engines, social media, and display networks.

Early adopters like Dagrofa, a prominent Danish grocery retailer, and mobile.de, Germany's premier automotive marketplace, have already experienced substantial benefits, including increased purchase intent, sales growth, and enhanced lead generation, thanks to Kevel Console's AI-enhanced solutions.

Kevel Console distinguishes itself by combining cutting-edge AI with an API-first, modular framework, offering exceptional customization, scalability, and data privacy. Compliant with SOC 1 & 2 standards, it integrates smoothly with existing retail infrastructures, ensuring quick implementation with minimal overhead. Its real-time campaign forecasting, personalization, and optimization capabilities equip businesses to confidently compete while preserving consumer trust.