Frequency Holdings Enhances Board with David Meltzer Appointment to Drive Growth and Uplisting Strategy

Frequency Holdings Inc., previously known as Yuengling’s Ice Cream Corp. and ReachOut Technology (OTC: YCRM), has announced the addition of David Meltzer to its Board of Directors. Meltzer, a globally recognized entrepreneur and media personality, joins Kevin Harrington, an original 'Shark' from ABC’s Shark Tank, to bolster the company's strategic vision, national expansion, and its path towards a future uplisting. This move underscores Frequency Holdings' commitment to assembling a board with significant media reach, market insight, and founder-focused conviction to drive lasting value across its cybersecurity, identity, and AI ventures.

David Meltzer, Chairman of the Napoleon Hill Institute and former CEO of Leigh Steinberg Sports & Entertainment, brings a wealth of experience in scaling brands, growing equity value, and aligning businesses with impactful visions. His appointment is seen as a pivotal step in Frequency's evolution as it transitions into a holding company structure inspired by Berkshire Hathaway and Alphabet. The company's flagship subsidiary, ReachOut, is pursuing a cybersecurity-first roll-up strategy, targeting technology MSPs in high-demand, low-competition U.S. markets, while also launching new ventures like TRUSTLESS, a decentralized identity and data security platform.

Rick Jordan, CEO of Frequency Holdings, emphasized the strategic importance of Meltzer's addition to the board, highlighting his wisdom, reach, and conviction. Jordan's leadership, combined with the expertise of board members like Meltzer and Harrington, aims to create significant shareholder value, strategic clarity, and public trust. The company's recent name change to Frequency Holdings, Inc., pending FINRA approval, reflects its sharpened focus on becoming a multi-brand technology holding company that balances strategic mergers and acquisitions, operational efficiency, and visionary leadership.

Meltzer's enthusiasm for joining the board was palpable, as he praised Jordan's clear communication and resilient leadership. He expressed honor in contributing to Frequency's vision, which transcends industry boundaries. This strategic board enhancement signals Frequency Holdings' ambition to lead in the technology sector, leveraging high-profile, trusted business builders to guide its growth and uplisting strategy.