Alan Ram Proactive Training Solutions and Covideo Launch 5th Annual Sales Video Contest with $5,000 in Prizes

Alan Ram Proactive Training Solutions has announced its partnership with Covideo for the 5th Annual Sales Video Contest, offering automotive sales professionals the opportunity to win up to $5,000 in cash and prizes. This contest emphasizes the importance of video messaging in transforming automotive sales by encouraging reps to create compelling video pitches that convert online leads into in-store visits.

Covideo, a leader in video communication for sales professionals, brings its expertise to the contest, highlighting the significant impact of personalized video messages on consumer behavior. Statistics show that video messaging can lead to 5X more engagement than text-based outreach, with 82% of consumers stating that video influenced their purchasing decisions. Furthermore, personalized video follow-ups in automotive retail have been shown to increase appointment show rates by 30–50%.

The contest is open to all automotive sales professionals, regardless of whether they are clients of Alan Ram Proactive Training Solutions. Participants are invited to submit their best video pitches designed to convert online leads into showroom visits between July 15 and August 15, 2025. Prizes include cash awards, coaching sessions, and guest appearances on the Fired Up Podcast, with judging based on message strategy, execution, energy, authenticity, and the reusability of the video.

Participants are encouraged to share their submissions on social media using the hashtag #CovideoContest for additional exposure. This contest not only offers financial rewards but also provides a platform for sales professionals to enhance their digital communication skills, stand out in a competitive market, and gain recognition from industry leaders.

The collaboration between Alan Ram Proactive Training Solutions and Covideo underscores the evolving landscape of automotive sales, where video messaging plays a pivotal role in engaging digital-first consumers and driving sales. This contest represents an opportunity for sales professionals to leverage video technology to improve their outreach and conversion rates, marking a significant step forward in the industry's adoption of digital communication tools.