ONAR Holding Corp. Enhances Predictive Marketing with Acquisition of Retina.ai
TL;DR
ONAR's acquisition of Retina.ai enhances its predictive analytics, offering businesses a competitive edge in forecasting customer value and optimizing ad spend efficiency.
ONAR integrates Retina.ai's AI marketing intelligence with its Cortex engine to improve CLV, churn, and campaign ROI predictions through advanced data analytics.
By merging Retina.ai with its technology, ONAR aims to deliver more personalized marketing solutions, fostering better customer relationships and enhancing user experiences globally.
Discover how ONAR's strategic acquisition of Retina.ai is set to revolutionize marketing analytics with real-time insights and predictive intelligence.
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ONAR Holding Corp. (OTCQB: ONAR), a prominent marketing-technology firm and agency network, has announced a definitive agreement to acquire Retina.ai, a leader in AI marketing intelligence known for its early customer value prediction capabilities. This acquisition marks a significant step forward for ONAR, as it plans to merge Retina.ai's advanced technology with its Cortex predictive analytics engine. The integration is expected to enhance ONAR's ability to forecast critical metrics such as customer lifetime value (CLV), churn rates, and campaign return on investment (ROI) prior to ad spend.
Retina.ai's platform, which has been utilized by renowned brands including Unilever and Dollar Shave Club, is set to bolster ONAR's Software as a Service (SaaS) offerings. This strategic move not only strengthens ONAR's position in the market but also unlocks potential for cross-selling opportunities and further integrates real-time data insights across its portfolio. While the financial details of the acquisition remain undisclosed, the implications for ONAR and its clients are clear: enhanced predictive capabilities that can drive more informed marketing decisions and ultimately, revenue growth.
The acquisition of Retina.ai by ONAR Holding Corp. underscores the growing importance of AI and predictive analytics in the marketing technology sector. By leveraging Retina.ai's expertise in early customer value prediction, ONAR is poised to offer its clients unparalleled insights into customer behavior and campaign effectiveness. This development is a testament to ONAR's commitment to innovation and its strategy to remain at the forefront of marketing technology solutions.
Curated from InvestorBrandNetwork (IBN)
