Green Monke's Hemp-Infused Happy Sodas Lead Non-Alcoholic Beverage Sales at Pabst Theater Group Venues
TL;DR
Green Monke's hemp-D9 beverages dominate non-alcoholic sales at Pabst Theatre Group venues, capturing up to 69% of sales, offering a competitive edge in the evolving social drinking scene.
Green Monke partners with Pabst Theatre Group to serve hemp-infused Happy Sodas across five venues, achieving 10-13% of total beverage sales as non-alcoholic options.
Green Monke's success at Pabst Theatre Group venues highlights a shift towards healthier, hangover-free social drinking options, enhancing live entertainment experiences for diverse audiences.
Discover Green Monke's innovative HIGHBalls, like the Tropic Sunset, blending hemp-infused sodas with complementary ingredients for a unique, alcohol-free cocktail experience at live events.
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Green Monke, an award-winning hemp-D9 beverage brand, has reported remarkable success following the launch of its Happy Sodas at the Pabst Theatre Group (PTG) venues in Milwaukee, Wisconsin. Over the first six months of this partnership, Green Monke has emerged as the leading non-alcoholic beverage across PTG's five iconic venues, which include the Miller High Life Theatre, Riverside Theater, Pabst Theater, Turner Hall Ballroom, and Vivarium. These venues collectively host over 700 live events annually, attracting more than 7.4 million attendees.
The introduction of Green Monke Happy Sodas has contributed to a noticeable shift in beverage sales at these venues, with non-alcoholic options now accounting for 10-13% of total beverage sales. Green Monke dominates this segment, capturing 69% of non-alcoholic beverage sales at larger venues and between 52-62% at mid-sized and smaller venues. This success underscores a growing consumer preference for high-quality, hemp-derived alcohol alternatives that enhance the live entertainment experience without the hangover.
Gary Witt, president & CEO of the Pabst Theater Group, highlighted the importance of Green Monke in meeting customer demand for non-alcoholic options, especially in light of declining beer sales. The brand's popularity has also inspired the creation of 'Green Monke HIGHBalls,' a series of mixed functional non-alcoholic cocktails that blend Green Monke's hemp-infused sodas with complementary ingredients, offering patrons innovative and enjoyable alcohol-free alternatives.
Looking ahead, Green Monke is expanding its reach through hyper-local marketing initiatives and exploring opportunities to introduce its Happy Sodas to larger stadiums and venues nationwide. This expansion is part of Green Monke's strategy to redefine social drinking experiences by providing refreshing alternatives to alcoholic beverages for diverse audiences. The brand's successful pilot launch at EnMarket Arena in Savannah, Georgia, and its collaboration with the Oak View Group's Theater Alliance signal its commitment to bringing hemp-infused beverages to a wider audience.
For more information on Green Monke Happy Sodas, visit https://www.greenmonkehemp.com/s/shop.
Curated from NewMediaWire
