Hammer & Nails Celebrates 50th Location Opening with UFC Legend Urijah Faber as Brand Ambassador

Hammer & Nails, a pioneer in the men's grooming industry, has reached a notable achievement with the opening of its 50th franchise location in Nolensville, Tennessee. This milestone coincides with the announcement of UFC Hall of Famer Urijah Faber joining the brand as a brand ambassador and franchise investor. Faber's involvement underscores the brand's commitment to promoting grooming as an integral part of men's wellness and self-care routines.

The partnership with Faber, a respected figure in the martial arts and fitness community, brings a unique perspective to Hammer & Nails. Faber emphasizes the importance of discipline, recovery, and self-care, aligning perfectly with the brand's ethos. His investment in a Sacramento location and his advocacy for the brand highlight the growing recognition of grooming as a component of overall wellness.

Hammer & Nails offers a comprehensive grooming experience, including precision haircuts, shaves, and its signature whiskey-infused foot treatment, all within a design-forward environment that challenges traditional notions of men's grooming. The brand's success is fueled by a membership model that encourages repeat visits, contributing to its rapid expansion since its inception in 2016.

Aaron Meyers, CEO of Hammer & Nails, expressed optimism about the brand's future, stating plans to double its footprint by the end of 2026. To support this ambitious growth, the company has appointed Amanda Grissom as Director of Brand Growth, tasked with enhancing brand awareness and franchise development. With new locations slated to open across the United States, Hammer & Nails is set to redefine men's grooming on a national scale.

The collaboration with Urijah Faber and the strategic expansion plans reflect Hammer & Nails' vision of grooming as a fundamental aspect of men's lives, offering not just services but a lifestyle centered around confidence and self-care. This development signals a shift in the grooming industry, where wellness and grooming intersect, offering men a holistic approach to personal care.