California Tortilla Celebrates Shark Week with Unique Promotion

California Tortilla, a fast-casual restaurant franchise renowned for its bold 'California-style' Mexican cuisine, is launching a special promotion to coincide with Discovery Channel's Shark Week. From July 23, customers purchasing a fish taco will receive a complimentary Shark Fin Hat, available in-store until supplies run out. Additionally, patrons wearing the hat back to the restaurant by the end of the month will be rewarded with a free fish taco with any purchase. The promotion also encourages social media engagement, offering a free taco for Burrito Elito account holders who post a photo wearing the hat and tag @caltort.

Keith Goldman, President & CEO of California Tortilla, expressed enthusiasm for the promotion, highlighting its alignment with the brand's ethos of delivering bold food and memorable experiences. The Shark Week initiative is part of the brand's 30th-anniversary celebrations, reflecting its commitment to innovation and customer engagement through unique promotions like the Pop-Tart giveaways and the Wall of Flame hot sauce bar.

California Tortilla continues to stand out in the fast-casual dining sector by combining high-quality, fresh ingredients with creative marketing strategies. The Shark Week promotion not only celebrates a beloved television event but also reinforces the brand's reputation for fun, flavor, and community involvement. For more details on the promotion and the Burrito Elito loyalty program, visit CaliforniaTortilla.com.