Charity Ace and Signarama Unite for 'Hill Country Strong' Campaign to Aid Texas Hill Country Flood Recovery

In the wake of the devastating July 4, 2025 floods in Texas' Hill Country, a wave of community support has emerged, spearheaded by volunteers, first responders, and local businesses. Among these efforts, the 'Hill Country Strong' campaign by Signarama stands out, offering a beacon of hope through the production and donation of thousands of yard and storefront signs. These symbols of solidarity not only uplift spirits but also serve a practical purpose, with proceeds from sign sales directly benefiting small businesses and nonprofits ravaged by the floods.

Charity Ace, a company dedicated to impact and fundraising, has thrown its weight behind the campaign, calling on individuals and organizations nationwide to participate. Justin McKenzie, COO of Charity Ace, emphasized the campaign's dual role, stating, 'Every 'Hill Country Strong' sign ordered from your local Signarama is more than decoration—it’s a pledge of support and a reminder that recovery is something we do together.' This initiative highlights the power of community and collective action in the face of adversity.

Participation in the 'Hill Country Strong' campaign is straightforward. Supporters can visit any Signarama location to order or sponsor a sign, display it prominently, and share their support online using the hashtag #HillCountryStrong. This not only contributes financially to the recovery efforts but also spreads a message of resilience and unity far beyond the Hill Country.

The implications of this campaign extend beyond immediate financial aid. By fostering a sense of solidarity and shared purpose, 'Hill Country Strong' plays a crucial role in the psychological and emotional recovery of the affected communities. Moreover, it sets a precedent for how businesses and nonprofits can collaborate effectively in disaster response, offering a model that could inspire similar initiatives in future crises.