Surcheros Recognized as One of the Nation's Fastest Growing Emerging Chains

Surcheros, a Tex-Mex inspired restaurant chain known for its bold flavors and Southern hospitality, has been recognized as one of the nation's fastest-growing emerging chains by Nation's Restaurant News. The brand secured a spot on the prestigious 100 Under 100 list, which celebrates restaurant brands with fewer than 100 units that have demonstrated remarkable unit growth from 2023 to 2024. With a 34.6% year-over-year unit growth, Surcheros now operates 35 locations across six states, a testament to its rapid expansion and popularity among consumers.

The recognition underscores Surcheros' successful strategy of investing in franchisee support, operational innovation, and guest-focused upgrades. This approach has not only fueled its expansion but also attracted a loyal customer base and strong interest from potential franchise partners. The brand has already opened six new locations this year and is on track to launch a total of 12 new units by the end of 2025, including a second location in Tennessee.

Luke Christian, Founder and CEO of Surcheros, attributes the brand's growth to its commitment to community and connection. "We built this brand on community and connection, and we continue to grow because we show up for our guests and franchise partners in every market," Christian stated. This philosophy has guided Surcheros as it expands its footprint across the Southeast, opening new locations in Georgia, Florida, South Carolina, and neighboring states.

In addition to its physical expansion, Surcheros has enhanced its digital presence with a redesigned mobile app to streamline ordering and has strengthened community partnerships in both new and existing markets. These efforts have not gone unnoticed, as the brand also earned a place on Fast Casual's 2025 Top 100 Movers & Shakers list, further cementing its reputation as a rising star in the fast-casual dining sector.

Jake Philpotts, Vice President of Business Development & Franchise Relations, highlighted the collective effort behind the brand's success. "This recognition reflects the energy, alignment, and belief we all share in where the brand is headed," Philpotts remarked. With expansion plans already in motion for the remainder of 2025 and beyond, Surcheros is poised to continue its trajectory of growth, driven by its foundation of bold flavors and exceptional service.

For more information on Surcheros and its franchise opportunities, visit https://www.surcheros.com/franchising.