SEGG Media Brands Gain Global Exposure Through INDYCAR and INDY NXT Racing Partnerships at Milwaukee Mile

SEGG Media Corporation (NASDAQ: SEGG, LTRYW) is leveraging high-profile motorsports partnerships to showcase its Lottery.com and Sports.com brands during the Milwaukee Mile racing weekend as the 2025 NTT INDYCAR and INDY NXT by Firestone seasons approach their conclusion. The company's strategic branding placements across multiple drivers and racing teams provide significant global exposure through extensive broadcast coverage on major networks including Fox, FS1, FS2, and Sky Sports F1.

Louis Foster, who secured the 2024 INDY NXT championship at Milwaukee, returns to the track with Rahal Letterman Lanigan Racing while leading the INDYCAR Rookie of the Year standings. Foster's car and helmet feature prominent Sports.com branding, positioning the digital sports platform before an international audience of racing enthusiasts. This visibility comes at a crucial moment in the racing season, amplifying the brand's reach during high-stakes competition.

Callum Ilott, competing with PREMA Racing after achieving consecutive top-six finishes, carries Lottery.com's logo on his helmet, creating direct association between the gaming platform and competitive racing excellence. The partnership represents a strategic alignment between digital gaming and live sports entertainment, potentially driving user engagement across both platforms. Additional information about the company's initiatives is available at https://ibn.fm/SEGG.

Seb Murray, a rising Scottish talent making his Indy NXT debut with Andretti Cape, features dual branding with Lottery.com on his rear wing and Sports.com on his front wings. This comprehensive branding approach ensures continuous visibility throughout race coverage and highlights SEGG Media's integrated marketing strategy across its portfolio of digital assets. The company's focus on immersive fan engagement and ethical gaming positions these partnerships as more than traditional sponsorships, instead creating authentic connections between racing fans and digital entertainment platforms.

The global broadcast distribution through major sports networks ensures that Lottery.com and Sports.com branding reaches millions of viewers worldwide, potentially driving brand recognition and user acquisition for both platforms. This exposure comes at a time when digital sports and gaming platforms are increasingly seeking authentic integration with live sporting events to enhance user engagement and credibility within their respective markets.