SEGG Media Brands Gain Global Racing Exposure at Milwaukee Mile Through INDYCAR Partnerships

SEGG Media Corporation (NASDAQ: SEGG, LTRYW) will feature its flagship brands Lottery.com and Sports.com prominently during the Milwaukee Mile racing event this weekend, marking a significant marketing opportunity during the penultimate rounds of the 2025 NTT INDYCAR and INDY NXT by Firestone seasons. The company's branding will appear across multiple racing platforms, including cars, helmets, and racewear, providing extensive visibility to global audiences through major broadcasting networks.

Louis Foster, the 2024 INDY NXT champion at Milwaukee and current INDYCAR Rookie of the Year points leader, returns to the track with Rahal Letterman Lanigan Racing featuring Sports.com branding across his car and helmet. Foster's performance and championship status make him a particularly valuable platform for SEGG Media's sports-focused brand. The continued partnership demonstrates the company's strategic approach to aligning with high-performing athletes in premier racing events.

Callum Ilott, who has delivered back-to-back top-six finishes for PREMA Racing, will prominently showcase Lottery.com on his helmet during the Milwaukee event. Ilott's consistent performance and growing reputation in the racing circuit provide additional exposure for SEGG Media's gaming platform. The helmet placement offers particularly valuable visibility during driver interviews and close-up camera shots that are common in racing broadcasts.

Seb Murray, making his Milwaukee race debut with Andretti Cape in Indy NXT, will feature both SEGG Media brands on his vehicle. Lottery.com will appear on the rear wing while Sports.com branding will be displayed on the front wings, ensuring visibility from multiple camera angles throughout the race. Murray's debut adds an element of fresh talent and new audience engagement to the marketing initiative.

The comprehensive branding strategy provides SEGG Media with global exposure through broadcasting on Fox, FS1, FS2, and Sky Sports F1 networks. This multi-platform approach ensures that both Lottery.com and Sports.com reach diverse international audiences across different media channels. The racing event serves as a powerful marketing vehicle for SEGG Media's digital assets, which include Sports.com, Concerts.com and Lottery.com, all focused on immersive fan engagement, ethical gaming and AI-driven live experiences.

For investors and stakeholders seeking additional information about SEGG Media Corporation, the company maintains a newsroom at https://ibn.fm/SEGG where updates and corporate developments are regularly posted. The Milwaukee Mile event represents a significant branding opportunity that aligns with SEGG Media's strategy of redefining how global audiences interact with sports and entertainment content through innovative digital platforms and strategic marketing partnerships.