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Bloomin’ Blinds and Sol-Lux Forge Strategic Partnership to Expand Outdoor Shading Solutions

Burstable News - Business and Technology News August 5, 2025
By Burstable News Staff
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Bloomin’ Blinds and Sol-Lux Forge Strategic Partnership to Expand Outdoor Shading Solutions

Summary

Bloomin’ Blinds enhances its outdoor product offerings by partnering with Sol-Lux, providing franchisees with advanced motorized shading solutions to meet growing consumer demand.

Full Article

Bloomin’ Blinds, a leading name in the window covering franchise sector, has announced a strategic partnership with Sol-Lux, a pioneer in smart exterior shading technologies. This collaboration is set to introduce Sol-Lux’s innovative retractable awnings and drop screens to Bloomin’ Blinds franchise locations nationwide, marking a significant expansion in the brand’s outdoor product lineup.

The partnership enables Bloomin’ Blinds franchisees to offer Sol-Lux’s premium motorized outdoor shading products, such as the Mirage and Freedom motorized patio awnings, EOS autonomous window awnings, and MiraSol motorized drop screens. These products are designed to cater to the increasing consumer demand for smart, energy-efficient, and aesthetically pleasing outdoor shading solutions.

Jeff Wharton, CEO of Bloomin’ Blinds, emphasized the strategic importance of this partnership, stating, "By integrating Sol-Lux’s exterior shading products into our offerings, we are providing our franchisees with a lucrative opportunity to expand their revenue streams and meet the evolving needs of homeowners." This move is part of Bloomin’ Blinds’ broader strategy to leverage advanced technology and strategic vendor partnerships to fuel growth and enhance franchisee success.

Steve Brous, National Sales Manager at Sol-Lux, highlighted the alignment between the two companies, noting, "Bloomin’ Blinds’ commitment to innovation and quality makes them the ideal partner for Sol-Lux. Together, we can tap into the high-growth exterior shading market with superior products and support."

This partnership builds on Bloomin’ Blinds’ earlier collaboration with Hunter Douglas in early 2025, further solidifying its position in both the interior and exterior shading markets. The addition of Sol-Lux’s products not only diversifies Bloomin’ Blinds’ offerings but also enhances supply chain reliability and provides franchisees with new high-margin revenue opportunities.

Homeowners can now access these advanced outdoor shading solutions through participating Bloomin’ Blinds locations, benefiting from products that combine performance, durability, and smart technology. For more details on the Bloomin’ Blinds franchise opportunity, visit https://www.bloominblinds.com/franchising/. To explore Sol-Lux’s innovative shading solutions, visit https://www.sol-lux.com.

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