Craveworthy Brands Partners with Gregorys Coffee to Expand Specialty Coffee Market Reach

Craveworthy Brands, alongside its partners Branded Hospitality, Kitchen Fund, and Harborfield Management Co., LLC, has announced a significant investment and management partnership with Gregorys Coffee, a New York City-based specialty coffee company. This collaboration aims to propel Gregorys Coffee into a new growth phase, combining its unique coffee approach with Craveworthy's operational expertise and commitment to hospitality.

Gregorys Coffee, founded in 2006 by Gregory Zamfotis, has grown from a single Manhattan café to a culture-defining brand with over 50 locations across the U.S. The brand is renowned for its hand-roasted coffee, innovative beverage offerings, and a strong emphasis on community and quality. With this partnership, Zamfotis will continue to lead the brand as President, ensuring the preservation of its core values and identity.

The U.S. specialty coffee market, projected to reach $81.8 billion by 2030, presents a lucrative opportunity for Gregorys Coffee. The partnership with Craveworthy Brands is poised to capitalize on this demand, with plans to franchise Gregorys Coffee by the fourth quarter of 2025. This expansion will be supported by Craveworthy's comprehensive suite of operational, training, and growth strategies, aiming to connect with aspiring entrepreneurs nationwide.

Gregorys Coffee's commitment to quality is evident in its NYC roastery, where coffee is sourced and roasted by hand five days a week. This dedication to craft, combined with Craveworthy's operational firepower, sets the stage for a significant impact on the specialty coffee industry. The partnership not only aims to expand Gregorys Coffee's footprint but also to deepen its cultural and community impact, reinforcing the brand's mission to challenge the status quo of coffee culture.

Leadership from both companies expressed enthusiasm for the partnership. Gregg Majewski, CEO and founder of Craveworthy Brands, highlighted the alignment of values between the two companies, emphasizing the importance of maintaining Gregorys Coffee's unique identity while scaling its operations. Zamfotis shared his vision for the brand's future, focusing on continued quality and community engagement as key drivers of growth.

This strategic partnership represents a pivotal moment for Gregorys Coffee, offering a pathway to national expansion while staying true to its roots. For coffee enthusiasts and entrepreneurs alike, the collaboration between Craveworthy Brands and Gregorys Coffee signals an exciting evolution in the specialty coffee market, promising innovation, quality, and meaningful community connections.