DeepTarget Introduces Drip Campaigns to Digital Banking for Enhanced Customer Engagement

DeepTarget Inc., a pioneer in AI-powered digital marketing solutions for financial institutions, has unveiled its Summer 2025 Release, featuring the innovative Drip Campaigns for digital banking ads. This new functionality allows banks and credit unions to implement sequential, behavior-driven advertising within their digital banking platforms, ensuring messages are delivered at the optimal moment based on user actions or timing.

Jenna Stone, Director of Business Intelligence at IncredibleBank, highlights the significance of Drip Campaigns, noting their ability to maintain customer engagement and support sales autonomously. Unlike traditional email marketing strategies, DeepTarget's solution operates within the digital banking environment, eliminating the need for email list management and deliverability concerns. This approach ensures that messages are not only timely and relevant but also highly visible to users actively engaged with their banking services.

Preetha Pulusani, CEO of DeepTarget, emphasizes the transformative potential of Drip Campaigns in digital banking advertising. By enabling financial institutions to create intelligent, automated ad sequences that adapt to user behavior, DeepTarget is setting a new standard for personalized engagement within the banking sector. The flexibility of Drip Campaigns allows for the delivery of ads based on specific user actions, predefined delays, or dates, with the added capability to assign destination URLs and manage sequences through intuitive tools.

The introduction of Drip Campaigns is particularly beneficial for community financial institutions, where marketing resources are often limited. The ability to automate and optimize advertising efforts within the digital banking journey represents a significant efficiency gain, promising higher engagement and conversion rates without additional operational burden. DeepTarget's Digital Experience Platform (DXP) already boasts click-through rates that significantly exceed industry benchmarks, and the addition of Drip Campaigns is expected to further enhance performance.

With the Summer 2025 Release now available to all DeepTarget DXP clients, financial institutions have the opportunity to redefine their digital engagement strategies. For more information on how DeepTarget is transforming digital marketing for the banking sector, visit https://www.deeptarget.com.