GoTo Foods Expands Global Footprint with Moe’s Casa Mexicana and Major India Deal

GoTo Foods LLC has taken a significant step in its global expansion strategy with the introduction of Moe’s Casa Mexicana, a reimagined concept derived from the popular Moe’s Southwest Grill, and the signing of a landmark 45-unit master franchise agreement in India with Unify Foodworks. This development not only signifies the first international concept specifically designed for the Moe’s Southwest Grill brand but also highlights GoTo Foods' adeptness at scaling brands globally with a focused approach. With 60% of its development pipeline now targeting markets outside the U.S., GoTo Foods is strategically positioning itself for sustained international growth.

The creation of Moe’s Casa Mexicana responds to the increasing global appetite for fast casual Mexican cuisine, a sector projected to expand by $114 billion by 2026. The concept is the result of extensive consumer research across six countries, involving over 2,000 participants, ensuring that the menu and store formats are tailored to meet local tastes and preferences while maintaining the brand's core identity. This includes a variety of store formats, from full-scale dine-in to kiosks, designed to thrive in diverse market conditions.

Jim Holthouser, Chief Executive Officer of GoTo Foods, emphasized the significance of this launch, stating, "Our platform company model has already powered successful international growth for brands like Cinnabon and Auntie Anne’s, and now we’re applying that same proven approach to Moe’s Southwest Grill." The agreement with Unify Foodworks to develop 45 locations in India by 2033 underscores the brand's appeal to international operators and its potential for widespread adoption.

Dave Mikita, President of International and Retail Channels at GoTo Foods, highlighted the strategic thinking behind Moe’s Casa Mexicana, noting, "By blending globally relevant flavors with locally adaptable formats, we’re delivering a concept that’s culturally relevant and built for long-term success in the high-growth Mexican fast casual market." This approach is supported by GoTo Foods' centralized tools and franchise-first model, which empower local operators while ensuring brand consistency and operational excellence across its global network.

With operations in over 65 countries and territories and more than 2,000 international commitments in the pipeline, GoTo Foods is leveraging its platform company model to fuel growth in key markets worldwide. The launch of Moe’s Casa Mexicana and the expansion into India represent pivotal moments in the company's journey to redefine the global fast casual dining landscape.