Hammer & Nails Expands to Santa Monica with 51st Location, Signaling Growth in Men's Grooming Industry

Hammer & Nails, a brand synonymous with elevated grooming experiences for modern men, has recently inaugurated its 51st location in Santa Monica, California. Situated at 12121 Olympic Blvd, this new outlet celebrated its grand opening on July 26, attracting community leaders, influencers, and notable figures such as UFC Hall of Famer Urijah Faber, who is also a brand ambassador and investor. The event showcased the shop's masculine, design-forward space, offering guests tours, refreshments, and complimentary grooming services.

The Santa Monica location is a testament to Hammer & Nails' commitment to redefining the men's grooming industry across the United States. Aaron Meyers, CEO of Hammer & Nails, emphasized the significance of this expansion, stating, 'Our goal is to shift the paradigm of how men prioritize self-care'. With this being the company's tenth location in California, Hammer & Nails is on a clear path to achieving its ambitious target of opening 100 shops nationwide by the end of 2026.

Fes Russell, owner of the Santa Monica location, highlighted the shop's role in fostering confidence and community among men. 'Our shop isn't just about grooming, it's about creating a routine that helps men show up as their best selves', Russell remarked. The brand's membership model further enhances this experience, offering members access to premium services such as extended massage time, aromatherapy steamed towels, and custom technical detailing, all within a masculine environment that encourages camaraderie.

The opening of Hammer & Nails' 51st location in Santa Monica not only signifies the brand's rapid growth but also reflects a broader trend towards premium, personalized grooming services for men. As the company continues to expand its national footprint, it sets a new standard for men's self-care, combining wellness, hospitality, and community in a unique grooming experience.