Rural King Marks 65 Years of Commitment to Rural Communities with Anniversary Celebrations

Rural King, recognized as America's largest privately owned farm and home retailer, is set to celebrate its 65th anniversary this August. The celebration, spanning from August 7 to August 20, will feature a series of giveaways, deals, and community events designed to honor the company's long-standing commitment to rural communities across the United States.

Founded in 1960 by farmers Kermit Speer and Keith Beaird, Rural King has grown from a single store to a network of over 140 locations across 14 states. The retailer has built a reputation for offering quality products at competitive prices, alongside unique customer service touches like free popcorn and coffee for shoppers.

The anniversary celebration will include exclusive in-store events, complimentary hot dogs every Saturday, weekend bucket sales, sweepstakes giveaways, and special loyalty rewards for RK Rewards members. These initiatives not only commemorate the company's milestone but also thank the communities that have supported its growth over the decades.

Alex Melvin, owner and chairman of Rural King, reflected on the company's humble beginnings and its mission to serve the agricultural community. Rural King has remained true to its roots, offering a wide range of products from trusted brands that support the rural lifestyle, including livestock feed, pet supplies, tools, hardware, apparel, and home goods.

Under the leadership of President and CEO Steve Barbarick, Rural King has expanded into more than 20 new communities in recent years. This growth is a testament to the loyalty of its customers and the dedication of its associates. The company is committed to continuing its expansion in a manner that invests in its people, enhances the customer experience, and supports America's farmers, families, and rural communities.

Beyond its retail operations, Rural King's philanthropic efforts through the RK Foundation for Rural America highlight its deep connection to the communities it serves. The foundation supports various organizations, including 4-H, FFA, Habitat for Humanity, and veterans' groups, and has contributed over $1 million to Christian organizations nationwide in the past five years.

As Rural King looks to the future, it is focusing on enhancing the customer experience through mobile and self-checkout options, expanding its e-commerce platform, and growing its physical footprint across the Midwest and Southeast. The 65th anniversary celebration not only marks a significant milestone but also underscores the company's ongoing evolution and commitment to rural America.