Sonny’s BBQ Enhances Leadership Team to Fuel Growth and Franchise Expansion

Sonny’s BBQ, a prominent name in the barbecue restaurant industry, has recently announced the addition of three seasoned professionals to its leadership team, marking a significant step in its growth and franchise expansion strategy. The new hires include Matt Zeiger as Chief Financial & Development Officer, Debbie Pirone as Director of Training & Operations Support, and Eric High as Director of Franchise Relations. These appointments are poised to strengthen the brand's corporate operations and support its ambitious growth plans.

Matt Zeiger brings over 25 years of financial and operational leadership experience to Sonny’s BBQ, with a notable background in the restaurant franchise sector. His previous roles include key positions at Yum! Brands and Quality Restaurant Group, where he demonstrated his ability to drive growth and navigate complex business transformations. In his new role, Zeiger will oversee finance and development, leveraging his expertise to guide Sonny’s BBQ through its next phase of expansion.

Debbie Pirone and Eric High join Sonny’s BBQ with decades of experience in the food and hospitality industry. Pirone, with her extensive background at Domino’s Pizza, will focus on enhancing employee performance and implementing brand-aligned training programs. High, previously with Inspire Brands, will serve as a strategic partner to franchise operators, aligning growth initiatives and improving franchisee satisfaction. Their combined expertise is expected to elevate the operational success and guest experience across Sonny’s BBQ locations.

George McAllan, Chief Growth Officer at Sonny’s BBQ, emphasized the importance of these hires in supporting the brand's growth strategy. The addition of Zeiger, Pirone, and High reflects Sonny’s BBQ's commitment to investing in its people and systems to ensure long-term success. With nearly 100 locations across the southeast and a reputation for quality food and community engagement, Sonny’s BBQ is well-positioned to expand its footprint and continue its legacy of spreading kindness through barbecue.

For more information about Sonny’s BBQ and its franchise opportunities, visit https://sonnysbbqfranchise.com/.