Nutritional Products International to Showcase Retail Expertise at ECRM's September Health and Wellness Session

Nutritional Products International (NPI), a global brand management and retail distribution firm, announced its executive team will attend the ECRM Vitamin, Weight Management & Sports Nutrition Session beginning September 8th at the PGA National Resort & Spa in Palm Beach Gardens, Florida. The ECRM (Efficient Collaborative Retail Marketing) events connect product manufacturers with retail buyers through private, one-on-one meetings designed to establish lasting business relationships.

NPI founder and CEO Mitch Gould emphasized the significance of these sessions as a streamlined alternative to traditional distribution methods. Before ECRM, Gould personally traveled to major retail headquarters including Costco, Walgreens, CVS, Walmart, Rite Aid, Kmart, Sam's Club, and 7-Eleven, securing millions of dollars in orders through direct corporate meetings. His extensive experience walking the halls of these retail giants provided invaluable insights into how retail operations truly function.

Gould's career spans over 35 years in U.S. retail distribution, working across health, wellness, sports nutrition, and general merchandise categories. His notable achievements include placing products in major retailers such as Walmart, Costco, CVS, GNC, Rite Aid, The Home Depot, and Lowe's. In the early 2000s, Gould played a pivotal role in helping Amazon.com establish its sports nutrition category by placing more than 100 brands onto Amazon's health and wellness platform, laying the foundation for what became one of the largest online marketplaces for supplements and fitness products.

The executive's career has also involved collaborations with major celebrities and athletes including Steven Seagal, Hulk Hogan, Chuck Liddell, Ronnie Coleman, Steve Garvey, Joe Theismann, Wayne Gretzky, and Roberto Clemente Jr. These partnerships leveraged celebrity reach to accelerate product launches, such as Seagal's Lightning Bolt Energy Drink, which achieved nationwide distribution through Walmart and 7-Eleven within one year.

Today, Gould leads NPI with his proprietary Evolution of Distribution platform, a turnkey system that helps domestic and international brands launch or expand in the U.S. market by handling sales, marketing, logistics, and follow-up services. The ECRM platform aligns perfectly with NPI's model, allowing the introduction of innovative products directly to retail buyers in focused settings while providing clients with a proven path from concept to retail placement.

The ECRM Vitamin, Weight Management & Sports Nutrition Session serves as a premier platform for innovation in the health and wellness industry, bringing together product manufacturers and leading retail buyers for private, pre-scheduled meetings from September 7-10, 2025. This event represents the continuing evolution of retail distribution strategies that benefit both emerging brands seeking market entry and established retailers looking for innovative products.