SEGG Media's Racing Women Training Camp Advances Diversity in Motorsport

SEGG Media Corp. (NASDAQ: SEGG) announced the successful completion of its inaugural Racing Women Training Camp, powered by Sports.com, marking a significant advancement in promoting gender diversity within motorsport. The four-day program brought together eight women from the United States, United Kingdom, Hungary, Dubai, and Qatar for intensive training at iconic English racing venues, combining technical instruction, competitive racing, and motivational workshops to develop both physical performance and mental resilience.

The camp's comprehensive curriculum included state-of-the-art simulation training at Silverstone iZone Performance Center under instructors Marcus Littlewood and Ian Aguilera, competitive racing at Daytona Motorsport where three participants achieved podium finishes, and high-speed factory passenger experiences at Donington Park provided by Radical Motorsport. This structured approach demonstrated the potential for female drivers when provided with proper resources and opportunities, challenging the historical male dominance in motorsport.

Organized in partnership with Racing Women LLC, founded by Graeme Glew, the initiative represented more than an isolated event. Glew described the camp as a breakthrough moment, noting the international participation and positive atmosphere that fostered excitement and camaraderie among participants. The program's success signals to the motorsport industry that female drivers are prepared to compete at elite levels given adequate support and training opportunities.

For SEGG Media, the Racing Women Training Camp aligns with a broader strategic vision to leverage sports and entertainment platforms for sustainable shareholder value generation. As explained by SEGG Media chair and CEO Matthew McGahan, such programs create brand exposure, facilitate long-term sponsorship opportunities, and reinforce the company's commitment to ethical, inclusive engagement in global sports. This approach combines commercial objectives with social impact, positioning SEGG Media as a company that can achieve financial growth while contributing to important cultural conversations about diversity and representation.

The timing of this initiative coincides with SEGG Media's expanding presence in motorsport, including executive attendance at the Daytona 500 as guests of NASCAR and sponsorship of three drivers at the historic Milwaukee Mile. The company is actively considering potential entry into the 2026 NASCAR season, with the Racing Women Training Camp adding a diversity-focused dimension to these expansion efforts. Beyond motorsport, SEGG Media's portfolio includes Sports.com for immersive fan engagement, Concerts.com for live entertainment, and gaming/lottery initiatives through partnerships and Lottery.com brand activities (https://ibn.fm/3Fsea).

The broader implications of this initiative extend beyond immediate participant benefits. By championing diversity in a historically exclusive sport, SEGG Media contributes to changing industry norms and creating pathways for future female racing professionals. The company's ability to execute complex, meaningful initiatives while building momentum for its broader portfolio demonstrates its capacity to combine commercial opportunity with cultural relevance, potentially influencing how other sports organizations approach diversity and inclusion programs.