SEGG Media Corporation Reintroduces Lottery.com in US Through State Lottery Partnerships

SEGG Media Corporation (NASDAQ: SEGG, LTRYW) has announced the US reintroduction of its flagship Lottery.com brand through affiliate partnerships supported by a nationwide rewards platform. The sports, entertainment and gaming conglomerate has begun securing relationships with the state lotteries of Pennsylvania, Michigan, and Virginia, where iLottery programs have each generated hundreds of millions to more than $1 billion in online sales.

The phased rollout of the rewards program later this year is designed to boost player engagement, reinforce community investments funded by lottery proceeds, and capitalize on heightened lottery demand. This strategic move represents a significant expansion of SEGG Media's digital gaming portfolio, which includes other major properties such as Sports.com and Concerts.com.

According to COO Gregory Potts, the reintroduction positions Lottery.com to deliver long-term value for shareholders while strengthening ties with state lotteries. The company's focus on immersive fan engagement, ethical gaming and AI-driven live experiences aligns with the growing demand for digital lottery platforms across the United States.

The timing of this reintroduction coincides with increasing consumer adoption of online lottery services, particularly in states that have established successful iLottery programs. The partnerships with Pennsylvania, Michigan, and Virginia lotteries provide Lottery.com with immediate access to established markets that have demonstrated substantial revenue generation capabilities.

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The reintroduction of Lottery.com through state affiliate partnerships represents a strategic positioning within the rapidly expanding digital lottery market. This initiative not only supports state lottery programs that fund various community investments but also addresses the growing consumer preference for online gaming platforms. The nationwide rewards platform component adds an additional layer of engagement that could potentially increase player retention and spending across participating state lottery systems.