A2Z Cust2Mate Solutions Secures Rights to Monetize Smart Cart Retail Media and Data
TL;DR
A2Z gains exclusive rights to monetize retail media and data from Yochananof's smart carts, creating new revenue streams in the $170 billion retail media market.
A2Z pays Yochananof fixed sums for ads sold on a cost per thousand impressions basis, with each cart generating over 25,000 monthly impressions.
This partnership enhances in-store shopping experiences with personalized offers while helping retailers optimize operations through data-driven insights.
Smart carts transform routine shopping into engaging journeys with AI-driven recommendations and seamless in-cart payment technology.
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A2Z Cust2Mate Solutions (NASDAQ: AZ), a global leader in smart retail technology, has announced an agreement granting the company rights to monetize all retail media, data, and other digital assets generated by its Cust2Mate 3.0 smart shopping carts deployed at Yochananof, Israel's premier supermarket chain. Based on historical usage data, each cart can generate more than 25,000 impressions per month, with A2Z paying Yochananof a fixed sum for ads sold on a cost per thousand impressions basis.
The agreement creates new revenue streams through advertising, consumer data analytics, and the development of a smart cart marketplace, positioning A2Z to capture value in the rapidly growing $170 billion global retail media segment and the projected $20.3 billion retail data monetization platform market by 2033. This strategic move represents a significant advancement in the monetization of in-store digital advertising and consumer behavior data, potentially transforming how retailers generate additional revenue beyond traditional sales.
The Cust2Mate smart cart solutions are transforming brick-and-mortar retail by bridging online and in-store shopping through interactive technology that guides and informs customers. These AI-driven smart carts personalize every in-store journey, turning routine trips into engaging, rewarding experiences. They enable seamless in-cart scanning and payment, allowing shoppers to bypass checkout lines while receiving real-time customized offers and product recommendations.
This enhanced customer experience boosts satisfaction and loyalty while helping retailers streamline operations and optimize merchandising through data-driven insights. The carts are equipped with multiple layers of security for accurate recognition and transaction integrity. The modular, all-in-one detachable panels transform legacy shopping cart fleets into intelligent platforms that deliver a range of benefits. For more information about the company's innovative solutions, visit https://www.cust2mate.com.
The implications of this agreement extend beyond immediate revenue generation, potentially setting a new standard for retail media monetization in physical stores. As consumer shopping habits continue to evolve, the ability to capture and monetize in-store data through smart technology platforms could revolutionize how retailers approach advertising and customer engagement. The deal demonstrates how traditional supermarket chains can leverage technology partnerships to create additional revenue streams while enhancing the shopping experience.
For additional details about the company's forward-looking statements and risk factors, investors can review the full disclosure available at http://IBN.fm/Disclaimer. The original press release containing this announcement can be viewed at https://ibn.fm/73uAA, providing comprehensive information about this significant development in retail technology monetization.
Curated from NewMediaWire

