The Platform Group AG Expands Furniture Retail Presence Through Strategic Investment in PMR Handels GmbH

The Platform Group AG, a leading software company for platform solutions, has announced that its subsidiary Digitec Living Brands GmbH has acquired a stake in Berlin-based PMR Handels GmbH. This strategic investment marks a significant expansion of TPG's portfolio in the furniture sector, positioning the company to capitalize on growing opportunities in European furniture retail.

PMR Handels GmbH operates several online shops, including Sofa-dreams.com, and sells products from its affiliated partners across more than 12 countries. The Berlin-based company will maintain operational independence under its existing management team led by Harald Rexilius, ensuring continuity while benefiting from TPG's technological expertise and market reach.

Dr. Dominik Benner, CEO of The Platform Group AG, emphasized the strategic importance of this move, stating that Digitec Living Brands is systematically pursuing the platform approach in furniture retail. This investment further solidifies TPG's position within the furniture industry, particularly as B2B customers have gained significant importance over the past two years. The acquisition aligns with TPG's broader strategy of expanding its platform solutions across multiple sectors.

Christopher Lauth, Managing Director of Digitec Living Brands GmbH, highlighted the operational benefits expected from this partnership. The collaboration aims to connect more furniture manufacturers to TPG's platforms, achieve efficiency gains that lower logistics costs, and reduce marketing expenses through TPG's specialized solutions. These improvements could potentially lead to more competitive pricing and enhanced service delivery for customers across Europe.

The Platform Group AG operates as a software company active in 27 industries with its own platform solutions, serving both B2B and B2C customers in sectors including furniture retail, machinery retail, dental technology, car platforms, and luxury fashion. With 19 locations across Europe and headquarters in Dusseldorf, the company reported sales of EUR 525 million with an adjusted EBITDA of EUR 33 million in 2024. More information about the company can be found at corporate.the-platform-group.com.

This investment represents a strategic consolidation in the European furniture e-commerce sector, potentially creating synergies that could benefit manufacturers, retailers, and consumers alike. By leveraging TPG's technological infrastructure and PMR's established market presence, the partnership may drive innovation in furniture retail platform solutions while expanding market reach for both companies. The move comes at a time when digital transformation in retail continues to accelerate, making platform-based solutions increasingly valuable for industry participants seeking efficiency and growth.