A2Z Cust2Mate Appoints Fraser Neil as Chief Sales Officer to Lead Global Expansion Strategy

A2Z Cust2Mate Solutions Corp. (NASDAQ: AZ) has appointed Fraser Neil as Chief Sales Officer to lead the company's global sales strategy across North America, Europe, and Israel. Neil brings nearly three decades of experience in consumer packaged goods, retail, SaaS, and AI-driven technology solutions to his new role. His most recent position was Vice President of CPG at Trax Retail Ltd., where he consistently delivered revenue growth and product innovation.

CEO Gadi Graus emphasized that Neil's expertise in bridging retailer and CPG needs will be crucial for advancing Cust2Mate's vision of monetizing retail media, data, and third-party services through its innovative smart cart platform. This appointment signals the company's aggressive push into global markets and its commitment to expanding the reach of its transformative retail technology solutions.

The significance of this executive appointment extends beyond organizational changes, reflecting the growing importance of smart retail technology in modern commerce. Neil's extensive background in both traditional retail and cutting-edge technology positions him to drive adoption of Cust2Mate's solutions among major retailers worldwide. His experience at Trax Retail Ltd., a company known for its retail computer vision and analytics platform, provides valuable insights into the evolving retail technology landscape.

Cust2Mate's smart cart solutions represent a fundamental shift in brick-and-mortar retail, effectively bridging online and in-store shopping through interactive technology. The AI-driven smart carts personalize every in-store journey, transforming routine shopping trips into engaging, rewarding experiences. These innovative carts enable seamless in-cart scanning and payment, allowing shoppers to bypass traditional checkout lines while receiving real-time customized offers and product recommendations.

The enhanced customer experience delivered by these smart carts not only boosts shopper satisfaction and loyalty but also helps retailers streamline operations and optimize merchandising through data-driven insights. Equipped with multiple layers of security for accurate recognition and transaction integrity, the carts feature modular, all-in-one detachable panels that can transform existing shopping cart fleets into intelligent platforms delivering comprehensive benefits. For more information about the company's innovative solutions, visit https://www.cust2mate.com.

This executive appointment comes at a critical time for the retail industry, which continues to seek innovative solutions that merge physical and digital shopping experiences. The global expansion strategy led by Neil could accelerate adoption of smart cart technology across multiple markets, potentially setting new standards for in-store retail experiences. As retailers increasingly prioritize customer experience and operational efficiency, Cust2Mate's technology platform positions the company at the forefront of retail innovation.

The broader implications for the retail industry include potential shifts in how retailers approach in-store technology investments, customer data utilization, and revenue generation through retail media networks. Neil's appointment and the company's expansion strategy may influence competitive dynamics in the smart retail technology sector, potentially driving further innovation and adoption across global markets.