Walmart and Sam's Club Campaign Raises $378,000 for Atlanta Community Food Bank to Address Growing Hunger Crisis
TL;DR
Walmart and Sam's Club's campaign raised $378,000 for Atlanta, enhancing their community leadership and brand reputation through strategic partnerships with major suppliers.
The annual campaign ran March 1-31, raising funds through customer donations and supplier partnerships to provide over 1.1 million meals via the Atlanta Community Food Bank.
This initiative provides critical meals to food-insecure families, improving community health and supporting vulnerable neighbors during times of need.
Walmart's campaign has provided over 2.3 billion meals nationwide through Feeding America, with each dollar securing at least 10 meals for those in need.
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The north Georgia community raised more than $378,000 for local families in need through the 12th annual Walmart and Sam's Club Fight Hunger. Spark Change. campaign. Supported by local shoppers, associates, and dedicated partnerships with food and beverage brands, the campaign provided critical donations to The Atlanta Community Food Bank during a period when approximately 1 in 8 people in metro Atlanta and north Georgia experience food insecurity.
Kyle Waide, President and CEO of the Atlanta Community Food Bank, emphasized the growing need, stating that during their most recent fiscal year, the Food Bank distributed 112 million meals to children, families, and seniors struggling to make ends meet. The funds raised will enable the Food Bank to provide over 1,134,000 meals for neighbors in need through its network of more than 700 community-based, nonprofit partners across 29 counties.
This year's campaign, which ran from March 1-31, continues a 20-year partnership between Walmart, Sam's Club, and Feeding America. To date, the campaign has helped secure more than 2.3 billion meals for Feeding America food banks nationwide, with approximately $281 million in donations including more than $177 million from the company and the Walmart Foundation and nearly $105 million from customers and members.
Kayla Burton, senior manager of Cause Marketing and Customer Engagement at Walmart, highlighted the community effort, noting that helping neighbors put food on the table is central to their mission. The campaign's success demonstrates how corporate initiatives combined with community participation can create substantial impact in addressing food insecurity, particularly as economic pressures continue to affect vulnerable populations across the region.
The involvement of major suppliers including The Coca-Cola Company, General Mills, Kraft Heinz, Pepsi-Cola Advertising & Marketing, Inc., and Unilever, among others, underscores the broader industry commitment to social responsibility. These partnerships not only provide immediate nutritional support but also raise awareness about hunger issues, potentially influencing other corporations to implement similar programs and encouraging continued public participation in food security initiatives.
Curated from 24-7 Press Release
