Signarama Advances AI and Tech Integration to Revolutionize Franchise Operations

Signarama, the world's leading sign and graphics franchise, is intensifying its focus on artificial intelligence and emerging technologies to transform how franchisees operate, compete, and grow. As the company approaches its 40th anniversary in 2026, these initiatives demonstrate Signarama's commitment to combining decades of proven success with next-generation business tools to build the sign shop of the future.

Under its 2025 growth strategy, Signarama has implemented several technology-driven enhancements designed to provide franchisees with improved financial insight, operational efficiency, and customer targeting capabilities. The company is developing a new financial benchmarking platform in partnership with RevScale, powered by AI to automatically collect, standardize, and analyze financial data. This platform helps franchisees better understand their performance and identify growth opportunities.

Signarama has also introduced a custom-built CRM platform that enables franchise owners to track sales pipelines, manage leads, and improve conversion rates with greater accuracy and ease. Additionally, the company is expanding its use of data from the Install My Signs platform, providing franchisees with enhanced visibility into upcoming installation activity, particularly in commercial real estate, allowing them to proactively pursue new client opportunities.

The technology rollout complements Signarama's ongoing investments in peer-to-peer learning and advanced training programs. Initiatives such as the P3 (Peer, Profit, Performance) program and the Masters Academy continue to help franchisees implement best practices, improve production and sales performance, and adapt to changing customer needs. AI-driven capabilities including automated design tools, smart inventory systems, and predictive marketing engines are currently in development as part of the brand's long-term transformation strategy.

This focus on innovation follows a record-setting year in 2024, during which Signarama signed 72 new franchise agreements and opened 15 new locations. With a goal of reaching 400 U.S. locations by year-end, Signarama, part of the United Franchise Group family of affiliated brands, is positioned to maintain its leadership in a rapidly evolving signage industry. The integration of advanced technologies represents a significant step toward creating smarter, more profitable operations for franchise locations worldwide.