Consolidated Communications Rebrands as Fidium, Unifying All Fiber Services Under Single Brand

Consolidated Communications has completed its transformation by unifying all residential, business, and wholesale services under the single Fidium brand. The company now operates exclusively as Fidium, representing all fiber-based solutions nationwide and serving more than 75 percent of its broadband customers. This strategic rebranding marks the culmination of the company's evolution from a legacy telecom provider to a focused fiber internet and network services organization.

The Fidium brand, which originally launched in 2021 for residential services, has demonstrated significant success with one of the industry's highest Net Promoter Scores. The brand expansion now extends the same fiber-optic speed, reliability, and simplicity to enterprise, government, education, and wholesale customers. The unified brand structure includes three distinct service lines: Fidium Fiber for residential customers with multi-gig speeds, Fidium Business for scalable solutions across organizations of all sizes, and Fidium Wholesale for carrier-grade transport and connectivity infrastructure.

According to Dan Stoll, president of commercial and carrier business at Fidium, the brand unification enables faster scaling and more seamless network expansion while maintaining the secure, reliable connectivity that organizations require. The company has invested approximately $1.7 billion in fiber infrastructure since 2020, expanding its footprint to more than 700 communities and establishing itself as one of the nation's top 10 fiber networks by route miles. Additional information about the company's fiber services can be found at https://FidiumFiber.com.

The timing of this brand announcement coincides with planned leadership transitions, with President and CEO Bob Udell set to retire at the end of 2025 and join the Board of Directors as Vice Chairman. Current Chief Operating Officer Gaurav Juneja will assume the CEO role beginning in 2026. Udell described leading the company's transformation as the honor of his career, noting that the residential and small business success demonstrated the potential of combining world-class fiber internet with a customer-first approach.

The brand expansion introduces Fidium's new tagline "Fiber Up," which Juneja characterized as more than marketing language but rather a call to action for communities and businesses to grow and innovate together. The company is standardizing its network to fiber, digitizing customer experiences, and energizing employees as part of its comprehensive strategy. The successful closing of Fidium's inaugural ABS financing, which exceeded $1 billion, will help fuel continued expansion as the company aims to reach more than 80 percent of its footprint with fiber within the next few years.

The Fidium brand rollout will occur across communications, marketing, support materials, and customer invoices over the coming months, with customers maintaining their current service quality and support levels. This unified brand approach represents a significant shift in the competitive fiber landscape, positioning Fidium to leverage its substantial infrastructure investments and operational efficiencies across all customer segments.