Hong Kong Cinema Promotion at Busan Film Market Strengthens International Industry Ties
TL;DR
Hong Kong's film industry gains strategic advantage by showcasing latest works and networking with international peers at Busan's Asian Contents & Film Market.
The campaign organized exhibitions, networking events, and signed an MoU with Busan Asian Film School to systematically strengthen Hong Kong-South Korea film collaboration.
This cultural exchange campaign promotes international understanding and creative cooperation, making the world better through shared artistic expression and cross-border collaboration.
Hong Kong filmmakers showcased diverse works like The Shadow's Edge and celebrated Sylvia Chang receiving the Camellia Award at the vibrant Busan festival.
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The Hong Kong Cinema promotional campaign at the Asian Contents & Film Market in Busan successfully concluded its four-day run from September 20 to 23, 2025, marking a significant step in strengthening Hong Kong's international film industry presence. The event, jointly organized by the Cultural and Creative Industries Development Agency, Hong Kong Film Development Council, and Hong Kong Trade Development Council, served as a comprehensive platform for promoting Hong Kong film production and facilitating cross-border collaboration.
HKTDC Deputy Executive Director Patrick Lau emphasized the campaign's strategic importance in building international exchange platforms that allow local filmmakers to engage with overseas counterparts. This initiative helps industry professionals understand global market trends and adapt to the rapidly changing entertainment landscape. The campaign's networking activities, including the Hong Kong Night event that attracted over 600 industry professionals from around the world, created substantial opportunities for future collaboration between Hong Kong and international filmmakers.
The Hong Kong Pavilion, funded by the CCIDA and Film Development Fund, featured prominent local film production and distribution companies including Cappu Films Limited, Golden Network Asia Limited, and Mei Ah Entertainment Group Ltd. The pavilion showcased Hong Kong films selected for the 30th Busan International Film Festival, including The Shadow's Edge and Measure in Love, demonstrating the quality and diversity of contemporary Hong Kong cinema.
A significant development during the event was the memorandum of understanding signed between CCIDA and the Busan Asian Film School, establishing a formal framework for collaboration in film talent development between Hong Kong and South Korea. This agreement represents a strategic move to nurture the next generation of filmmakers through structured exchange programs and joint initiatives.
HKTDC representatives participated in the Asian Film Market Leaders Summit, where Josephine Lam, Section Head of HKTDC's Entertainment Industry, shared insights about the Hong Kong International Film & TV Market's role as one of Asia's primary film markets. The discussions with representatives from major Asian film markets including TIFFCOM, TCCF, JAFF Market, and Red Sea Souk highlighted Hong Kong's position in the regional film ecosystem.
The campaign's success in facilitating international cooperation has implications for Hong Kong's broader cultural and economic development. By strengthening its position as an East-meets-West center for international cultural exchange and regional intellectual property trading hub, Hong Kong enhances its attractiveness to global creative industries. The increased collaboration opportunities emerging from events like Hong Kong Cinema at BUSAN 2025 contribute to the territory's economic diversification and cultural influence in the international entertainment landscape.
Curated from NewMediaWire
