Peapack Private Strengthens Wealth Management Team with Addition of Rebecca Wuest Creavin

Peapack-Gladstone Financial Corporation and Peapack Private Bank & Trust have announced the appointment of Rebecca Wuest Creavin as Senior Managing Director and Client Advisor for their wealth management division. Creavin will operate from the organization's Park Avenue location in New York City, bringing substantial expertise to the bank's growing wealth management operations.

With more than 25 years of experience in wealth management, Creavin specializes in working with high-net-worth individuals and families to develop customized financial plans focused on wealth protection and growth. Her appointment signals Peapack Private's commitment to expanding its high-end wealth management capabilities in the competitive New York market. Prior to joining Peapack Private, Creavin served as Managing Director and Partner at Bison Wealth, where she focused on investment advisory services, client relationship management, and creating digital content tailored to affluent clients.

Creavin's career includes senior-level positions at several major financial institutions, including Capital Group, Wells Fargo, Deutsche Bank, and Citibank. This diverse background has equipped her with comprehensive skills in navigating complex financial landscapes and developing investment strategies that align with client objectives. Her experience across multiple financial sectors positions her to address the sophisticated needs of Peapack Private's client base, which includes individuals, families, privately held businesses, family offices, and not-for-profit organizations.

The addition of Creavin comes as Peapack-Gladstone Financial Corporation reports significant financial strength, with total assets of $7.2 billion and assets under management and/or administration of $12.3 billion as of June 30, 2025. Founded in 1921, Peapack Private Bank & Trust has built its reputation on a client-centric approach to banking, offering customized wealth management, investment banking, and commercial banking solutions. The bank's wealth management division provides comprehensive financial, tax, fiduciary, and investment advice designed to help clients establish, maintain, and expand their financial legacies.

This strategic hire reflects the ongoing consolidation of talent within the wealth management industry as financial institutions compete to serve the growing high-net-worth market. Creavin's technical background, including a Bachelor of Science degree in Computer Science and Economics from Duke University and an MBA in Finance from New York University, brings additional analytical capabilities to Peapack Private's advisory team. More information about the bank's services can be found at https://www.peapackprivate.com.

The move demonstrates how regional banks are strengthening their wealth management divisions to compete with larger financial institutions by hiring experienced professionals with established track records. For clients, this translates to access to more sophisticated advisory services and personalized wealth management strategies in an increasingly complex financial environment. The appointment also highlights the importance of digital content creation in modern wealth management, as evidenced by Creavin's experience developing tailored digital materials for affluent clients at her previous position.