Paradies Lagardère and Plaza Premium Group Partner to Expand Airport Dining Access Through Vino Volo
TL;DR
Paradies Lagardère and Plaza Premium Group's partnership gives travelers exclusive access to Vino Volo wine bars through a $35 Dining Pass, offering premium pre-flight advantages.
The partnership allows travelers to purchase a Dining Pass online, receive a QR code via app or email, and choose from five curated menus at nearly 30 airport locations.
This collaboration enhances airport hospitality by expanding dining choices and creating more relaxing, upscale experiences that make travel more enjoyable for passengers worldwide.
Travelers can now explore global wines and gourmet pairings at airport Vino Volo bars through an innovative partnership between two hospitality leaders.
Found this article helpful?
Share it with your network and spread the knowledge!

Paradies Lagardère, a leading North American airport restaurateur and retailer, and Plaza Premium Group, a global leader in airport hospitality, have announced a partnership to expand dining options for travelers through the Vino Volo wine bar concept. The collaboration will provide Plaza Premium Lounge users with access to Vino Volo's premium dining experiences across nearly 30 airports in the United States and Canada.
Travelers who purchase a $35 Dining Pass through Plaza Premium Lounge's website will gain access to exclusive dining experiences at eligible Vino Volo locations. Smart Traveller members receive an additional 15% discount on the pass. Upon activation through the Smart Traveller app or email, travelers receive a QR code to present at participating Vino Volo wine bars and restaurants.
David Bisset, chief development officer at Paradies Lagardère, stated that Vino Volo has been recognized for offering travelers a comfortable and elevated experience centered around wine, food and relaxation. The collaboration extends this experience to more guests while supporting Plaza Premium Group's mission to enhance travel with meaningful choices and quality hospitality.
Dining Pass holders can choose from five specially curated set menus featuring red or white wine flights paired with assorted cheeses and gourmet appetizers, or wines by the glass served alongside soups, salads, sandwiches, and flatbreads. This initiative expands Plaza Premium Lounge users' airside dining options across North America while introducing Vino Volo to Plaza Premium Lounge's global community of loyal travelers.
Pascal Belanger, Senior Vice President Americas at Plaza Premium Group, described the partnership as a strategic milestone for the company in the Americas. The integration of Vino Volo's premium wine bars strengthens Plaza Premium Group's regional footprint and reinforces its long-term vision of delivering greater choices, consistency, and exceptional hospitality. The collaboration represents a step toward the group's ambition of making travel better through innovative airport experiences.
The partnership between these two airport hospitality leaders signals a growing trend toward integrated travel experiences that bridge lounge access with premium dining options. For frequent travelers, this collaboration provides enhanced value and convenience by combining premium lounge services with sophisticated dining choices in a single pass system. The expansion of cross-service partnerships in airport hospitality reflects the industry's focus on creating seamless, elevated travel experiences that cater to evolving passenger expectations.
Curated from citybiz
