NeoPangea Strengthens Leadership with National Geographic Veteran Jen Wallace as VP of Marketing & Client Strategy
TL;DR
NeoPangea gains competitive advantage by hiring Jen Wallace, whose National Geographic experience will drive innovative client partnerships and business growth in experiential design.
Wallace's career progression from media to photography to digital storytelling demonstrates a methodical approach to building expertise across interactive experience disciplines.
Wallace's appointment strengthens NeoPangea's ability to create boundary-pushing experiences that advance digital storytelling and interactive innovation for future audiences.
A National Geographic veteran with nearly two decades of experience now leads marketing strategy for an interactive creative agency exploring uncharted experiential design.
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NeoPangea, a leading creative agency specializing in interactive experiences and digital innovation, has appointed Jen Wallace as Vice President of Marketing & Client Strategy. Wallace brings nearly two decades of experience from National Geographic, where she developed media, digital products, and led strategic business development initiatives. Her appointment represents a significant strategic move for the agency as it seeks to enhance its position in the competitive experiential design market.
Wallace's career trajectory demonstrates exceptional adaptability across multiple creative disciplines. She began in media and project management at Conde Nast before transitioning to the photography industry at Jupiter Images, which was later acquired by Getty Images. Her role as photography editor at National Geographic Kids magazine further solidified her expertise in visual storytelling. This diverse background positions her uniquely to drive NeoPangea's client strategy across various media platforms and interactive formats.
During her tenure at National Geographic's Brand Studio, Wallace pioneered interactive experiences, data visualizations, games, and microsites at a time when digital storytelling was still emerging. Her work at https://www.nationalgeographic.com helped establish new standards for content marketing and paid social media strategies. In 2016, she advanced to the National Geographic Experiences Team, where she led business development for traveling exhibitions, museum partnerships, and large-scale immersive projects that reached global audiences.
Brett Bagenstose, Founder and Creative Director of NeoPangea, expressed enthusiasm about the appointment, noting the agency's decade-long working relationship with Wallace. Her ability to understand and contribute to NeoPangea's unique creative culture was cited as a key factor in the decision. The agency's work can be explored at https://www.neopangea.com, showcasing their innovative approach to digital experiences.
In her new role, Wallace will leverage her storytelling expertise and strategic vision to drive NeoPangea's next phase of growth. She expressed excitement about the expanding opportunities in experiential design, gaming, and interactive media, comparing the landscape to uncharted territory that requires exploration and innovation. Her focus will include forging new partnerships with brands, museums, and themed entertainment pioneers seeking cutting-edge digital experiences.
The appointment signals NeoPangea's commitment to attracting top-tier talent and expanding its strategic capabilities in the rapidly evolving experiential design sector. As consumer expectations for immersive digital experiences continue to grow, Wallace's background in creating engaging content for prestigious organizations positions NeoPangea to capitalize on emerging opportunities in the interactive media landscape. This strategic hire reinforces the agency's dedication to pushing boundaries in digital storytelling and client partnership development.
Curated from citybiz
