Beamr's Emmy-Winning Technology Enables Cost-Effective 4K Live Sports Broadcasting

Live broadcasting of global sports events faces a critical economic bottleneck as viewer expectations for premium 4K quality clash with the high costs of real-time delivery. Beamr Imaging Ltd. (NASDAQ: BMR) is demonstrating a transformative solution at the IBC Show 2025 in Amsterdam that addresses this challenge through unified workflow technology.

The core innovation lies in Beamr's Emmy®-winning Content-Adaptive Bitrate (CABR) technology, which leverages GPU acceleration and AI-powered enhancement to elevate low-resolution content to stunning 4K quality. This patented technology analyzes each frame to reduce file sizes by up to 50% while preserving visual quality, making content delivery network (CDN)-friendly broadcasting economically viable.

Sharon Carmel, Beamr CEO, emphasized the significance of this breakthrough: "Broadcasters and streamers have long faced the dilemma of balancing premium quality with cost efficiency for live events. Our demonstration showcases how this challenge can be solved through optimized, CDN-friendly and low latency 4K live broadcasting."

The economic implications for sports broadcasters are substantial. By cutting content delivery expenses by up to 50%, broadcasters can now offer premium 4K subscription tiers to tap into the high-value market of viewers willing to pay for superior viewing experiences during live sports events. This cost-effective solution unlocks new revenue streams while addressing viewer frustrations that risk loyalty and monetization.

Beamr's technology deployment flexibility includes availability for Amazon Web Services (AWS) and Oracle Cloud Infrastructure (OCI) customers, providing scalable solutions for businesses relying on video workflows. The company, trusted by top media companies including Netflix and Paramount, brings 53 patents and Emmy® Award-winning engineering to the sports broadcasting industry.

This technological advancement represents a significant shift in live sports broadcasting economics, potentially transforming how global sports events are delivered to the growing base of 4K-capable households across North America and beyond.