Club Pilates Launches Largest 80s-Themed Pilates Celebration with Dual Sweepstakes

Club Pilates is expanding its annual 80s Week celebration to become the largest Pilates throwback event across the United States and Canada. From September 25th through October 10th, 2025, the brand will host dual sweepstakes inviting both members and instructors to participate in the neon-themed festivities. This year's celebration represents a significant scaling of the popular event, with broader geographic reach and enhanced prize packages.

The public-facing "Pilates Power Move Sweepstakes" is open to all Pilates enthusiasts in the US and Canada, excluding Quebec. Participants can enter by posting videos or photos of their favorite Pilates moves on TikTok or Instagram using the hashtag #ClubPilates80sWeekSweepstakes and tagging @clubpilates on Instagram or @clubpilatesnational on TikTok. Twenty winners will receive round-trip airfare to Los Angeles, hotel accommodations, VIP access to Club Pilates events, and admission to an exclusive 80s-themed Roller Rink Party. The sweepstakes official rules and entry details are available at https://www.clubpilates.com/ClubPilates80sSweepstakes.

Concurrently, Club Pilates is running the "Glow & Tell Sweepstakes" exclusively for its instructors across the same territories. Instructors can participate by sharing videos explaining "Why I became a Pilates Instructor" on social media platforms using the hashtag #ClubPilatesGlowAndTellSweepstakes. Ten instructor winners will receive similar prize packages including travel to Los Angeles and special instructor-only events. The separate sweepstakes for instructors underscores the brand's commitment to recognizing and rewarding its teaching staff. Additional information for instructors is available at https://www.clubpilates.com/ClubPilates80sSweepstakes.

This expanded celebration represents more than just a themed event—it serves as a strategic community-building initiative that amplifies real voices through content creation and social engagement. By encouraging user-generated content across multiple platforms, Club Pilates creates a movement montage that puts Pilates enthusiasts center stage while strengthening brand loyalty. The dual sweepstakes approach demonstrates the company's understanding of its two core constituencies: general members and professional instructors.

The timing of the event, spanning more than two weeks, allows for extended engagement and broader participation across different time zones and studio locations. The requirement that winners must travel to Los Angeles between October 24-26, 2025, creates a cohesive event experience while ensuring all participants understand the timeline commitments. Each prize package carries an approximate retail value of $1,600, representing significant investment in customer and employee appreciation.

This initiative reflects broader trends in the fitness industry toward experiential marketing and community-driven engagement. By blending nostalgia with modern social media strategies, Club Pilates positions itself at the intersection of wellness and entertainment. The company's approach to making Pilates more accessible and welcoming aligns with its corporate vision while demonstrating how boutique fitness brands can scale community experiences across international markets. The celebration's expansion across the US and Canada signals Club Pilates' growing market presence and commitment to unifying its community through shared experiences.