Go Fund Yourself Episode 8 Highlights Startups Blending Personal Narratives with Scalable Business Models

The latest episode of Cheddar TV's Go Fund Yourself series highlights how personal journeys can be transformed into scalable business ventures, featuring two innovative startups that blend authentic narratives with ambitious growth strategies. Episode 8 introduces French With an Attitude and Torques, both demonstrating how mission-driven companies can create meaningful impact while building sustainable business models.

French With an Attitude presents Born in the Wrong Chair, a memoir that serves as more than just a personal story—it provides a framework for transformation through The Three Stages of Awareness: Knowing, Awareness, and Acting. The book addresses cultural displacement, late-diagnosed neurodivergence, addiction, and recovery, connecting readers to Neurodivergent With an Attitude, a nonprofit developing adaptive fashion, technology, and educational resources. This integrated approach combines content, community, and cause, creating appeal for investors seeking measurable social impact alongside financial returns. Interested parties can explore investment opportunities through https://frenchwithattitude.com/investment-companion.

Torques represents another innovative approach by positioning itself at the intersection of recreation and therapy. Founded by Scott Thomas Peterson, LCSW, the company reinterprets familiar activities into structured wellness tools. Products like Racquet Torques blend tennis and badminton, while Torques Toss offers gamified play with scoring mechanics. Each product connects to a companion app that tracks scores, integrates mindfulness features, and extends engagement beyond physical play. The underlying model incorporates cognitive behavioral therapy principles, particularly the Thinking, Feeling, Behavior framework, embedding emotional regulation and resilience training into recreational activities.

The business model for Torques demonstrates sophisticated revenue diversification, with streams coming from product sales, app adoption, curriculum licensing, video content through Torques TV, and activations at wellness events. This multi-faceted approach allows the company to reach consumer, educational, and clinical settings simultaneously. Potential investors can learn more about reservation opportunities at https://try.torques.tv/reservation.

Both ventures benefit from the unique format of Go Fund Yourself, which pairs founders with seasoned Titans Rory Cutaia, Jayson Waller, and David Meltzer. Unlike traditional pitch shows, the program combines sharp market analysis with mentorship, providing candid feedback on revenue strategy and brand positioning. This approach has become a hallmark of the series, offering founders national visibility and constructive criticism that validates their vision while stress-testing their business strategies.

The significance of Episode 8 lies in its demonstration of how resilience can translate into market opportunity. These startups represent a growing trend where mission-driven companies gain traction not only through their products but through the authenticity of their founding narratives. For investors and industry observers, the episode showcases how personal journeys can form the foundation of scalable ventures that address real social needs while maintaining commercial viability.