iSharingSoft CTO Details Family Safety Platform's Global Expansion and US Market Strategy

Yongjae Chuh, Co-Founder and CTO of iSharingSoft, detailed the company's vision for family safety technology and its strategic approach to the competitive US location-sharing market. The platform serves over 60 million users globally through organic growth since its 2011 launch, distinguishing itself through proprietary battery optimization technology that consumes only 1% of device battery over 24 hours.

The company's competitive position stems from proven international success, having become the top location-sharing app across multiple Asian and European markets. iSharing's technological advantages include high-accuracy tracking for all movement types, whether walking, biking, or driving, along with comprehensive privacy controls and user-defined sharing groups specifically designed for family safety. The platform maintains a 4.8-star global rating, reflecting consistent user satisfaction.

Chuh explained that iSharing's US market strategy differs significantly from its approach in other regions. While Asian families focus heavily on safety features, American users embrace more diverse applications and prefer using multiple platforms. The company has observed higher adoption of iPad and web versions in the US market, with families appreciating that teenagers can control their own privacy settings to avoid authoritarian dynamics. Social uses have emerged, such as college roommates using nearby alerts for dorm privacy, alongside emphasis on driving-related features for car-dependent lifestyles.

The platform's advanced safety features demonstrate a careful balance between effectiveness and privacy protection. The SOS alert feature automatically captures a 10-second audio recording of the user's surroundings when activated, sending it with location data to emergency contacts. This provides crucial context for families while only activating when explicitly requested for help. Privacy forms the foundation of iSharing's architecture, with users maintaining complete control through explicit approval systems for all connections and granular sharing permissions. The company implements end-to-end encryption and undergoes regular security audits at https://www.isharingsoft.com.

Looking toward future developments, Chuh envisions integration with IoT devices and expanded hardware compatibility as these technologies become part of daily lifestyles. AI capabilities will play a larger role in pattern recognition and anomaly detection, identifying when users deviate from established routes or behavioral patterns that could indicate safety concerns. The industry is moving toward predictive safety capabilities and ambient computing integration, with iSharing preparing through continued AI investment and platform architecture expansion.

For the coming year, iSharing's priorities focus on continuing safety feature development based on user needs and feedback. The company emphasizes its technological advantages, particularly driving-related features and emergency support capabilities that address real safety concerns American families face daily. Building awareness through strategic partnerships and demonstrating unique value propositions like battery efficiency and privacy controls will be key to expanding the US user base. The platform's growth strategy leverages lessons from global markets while adapting to specific US usage patterns and preferences.

As safety and digital well-being concerns grow, location-sharing technology is becoming essential infrastructure for modern families, particularly as traditional community structures evolve and geographic dispersion increases. These platforms enable proactive safety measures, supporting aging-in-place initiatives and providing peace of mind for distributed families. iSharing's approach demonstrates how technology can supplement human connection while addressing genuine safety needs through careful balance of functionality and privacy protection. The company's international experience positions it well to navigate the evolving landscape of family safety technology across different cultural contexts and user preferences.