Jason McDonald Consulting Announces Successful Digital Marketing Course Completion and January 2026 Re-offer

The Jason McDonald Consulting Agency announced the successful completion of its ten-week digital marketing course, which ran from June 24 to August 26, 2025. The course, titled "Digital Marketing: Social Media, SEO, Content, and Advertising," was taught online through Stanford Continuing Studies and provided comprehensive training across five core digital marketing areas. Dr. Jason McDonald, Director of the consulting agency based in San Francisco, designed the course for modern marketers seeking to enhance their skills across multiple platforms.

The course covered social media marketing strategies for Facebook, Instagram, X (formerly Twitter), and LinkedIn, focusing on content development, behavior analysis, and community building. Search engine optimization components included on-page, off-page, and technical SEO, along with its integration with content marketing. Content marketing modules explored storytelling techniques through blogs, podcasts, webinars, and ebooks to engage audiences and drive conversions. Online advertising sessions covered best practices for PPC campaigns, display ads, and paid social media with emphasis on targeting, budgeting, and return on investment. The curriculum also incorporated AI tools for marketers to improve efficiency, personalization, and content creation.

Students participated in Tuesday evening sessions from 6:00 to 7:30 pm Pacific Time via live Zoom format, receiving recorded lectures and access to class forums. The course culminated in students developing original digital marketing plans that integrated strategies and tactics across all channels, preparing them for real-world application in the rapidly evolving digital marketing industry. The same course format will be used when the program is re-offered in January 2026 through Stanford Continuing Studies, with enrollment opening that same month.

This announcement signals ongoing professional development opportunities in digital marketing at a time when businesses increasingly rely on integrated online strategies. The course's comprehensive approach addresses the growing need for marketers who can navigate multiple digital channels effectively. The inclusion of AI tools reflects the industry's shift toward automation and data-driven decision making. For professionals seeking to advance their careers, this course provides practical skills applicable across various marketing roles and industries. The re-offering in January 2026 ensures continued access to updated digital marketing education as technologies and platforms evolve. Dr. McDonald's expertise, detailed at https://jasonmcdonald.org/, brings academic rigor and practical experience to the curriculum, benefiting students seeking to enhance their marketing capabilities.