Lang Realty Mobilizes Annual Breast Cancer Awareness Campaign with Fundraising Walks and Donation Matching

Lang Realty has launched its annual October campaign in support of Breast Cancer Awareness Month, mobilizing its offices and agents across South Florida to raise awareness and funds for breast cancer programs. The company-wide initiative includes participation in American Cancer Society walks, office decorations, and a donation matching program that amplifies the impact of individual contributions.

The company will participate in two American Cancer Society Making Strides Against Breast Cancer Walks, with teams led by Lang Realty agents Dawn Forgione in Palm Beach and Eydie Lopez on the Treasure Coast. Both team leaders are actively recruiting walkers and encouraging donations throughout October, with registration and donation information available through their respective team pages at https://main.acsevents.org/site/TR?pg=entry&fr_id=104123 and https://main.acsevents.org/site/TR?pg=entry&fr_id=104124.

Throughout its offices, Lang Realty has implemented extensive pink-themed decorations including pens, candies, banners, wristbands, and lapel pins to maintain visibility for the cause. Informational flyers about the walks and donation opportunities are displayed in all offices and shared with clients and agents. The company has also updated its digital presence, with elements of the Lang Realty website turning pink beginning October 1 and additional resources added to the Lang Cares homepage at https://www.langcares.com.

A significant component of the fundraising effort involves Lang Realty agents donating $10 from each real estate closing throughout October, with the company matching those contributions to double the financial impact. This structured donation program ensures that the company's business activities directly support breast cancer initiatives while engaging agents in the philanthropic effort.

Dawn Forgione, a Lang Realty agent and breast cancer survivor, emphasized the personal significance of the campaign. Her involvement as a team leader reflects the deep personal connections many within the organization have to the cause. The company's sustained commitment to breast cancer awareness demonstrates how corporate entities can effectively leverage their resources and community presence to support public health initiatives.

The comprehensive nature of Lang Realty's campaign—combining physical events like charity walks, visual office displays, digital outreach, and structured financial contributions—creates multiple touchpoints for community engagement. This approach not only raises funds but also maintains consistent visibility for breast cancer awareness throughout the month, potentially influencing broader community participation and awareness.

Corporate support for health initiatives like breast cancer awareness represents an important trend in business philanthropy, where companies use their organizational capacity to address significant public health challenges. Lang Realty's annual commitment to this cause establishes a model for how regional businesses can maintain sustained engagement with health advocacy while integrating philanthropic efforts into their core operations.