Naoo Group Reports Tenfold Revenue Growth Following Kingfluencers Acquisition and AI Infrastructure Expansion

The Naoo Group reported substantial growth and strategic advancements during the first half of 2025, marked by a dramatic revenue increase and significant operational developments. Consolidated group revenue surged to CHF 4.3 million in H1 2025, representing a substantial increase from the CHF 0.42 million reported during the same period in 2024. This remarkable growth was primarily attributed to the synergistic acquisition of Kingfluencers, Switzerland's leading influencer agency with more than 3,800 creators and over 300 clients.

Gross profit also showed impressive improvement, rising to CHF 1.62 million compared to CHF 0.07 million in H1 2024. The gross margin more than doubled to 38% from the previous year's 16.0%, indicating improved operational efficiency despite ongoing growth investments. EBITDA for the period was reported at -CHF 1.61 million, which included approximately CHF 0.9 million in extraordinary expenses related to growth initiatives and the successful integration of Kingfluencers. Net income for the period came to -CHF 1.95 million compared to -CHF 0.52 million in H1 2024.

The strategic acquisition of Kingfluencers has proven transformative for the Naoo Group, expanding both reach and customer network while integrating stable, profitable agency revenues into the group structure. The combination of agency expertise with platform technology has created a unique market position that strengthens the company's long-term presence in the social media technology landscape. This integration has already yielded tangible results through joint initiatives including the launch of Naoo Mirror+, onboarding of creators with over 3 million followers, and the inaugural KING Awards honoring creativity and authenticity in social media.

In June 2025, the company launched Gaia, a central data lakehouse serving as the foundation for all AI functions within the platform. This technological advancement already supports successful AI applications including NaooSense 2 in the feed and a new semantic search engine, along with People Matching capabilities. The complete half-year report is available at https://drive.google.com/file/d/1ePwv45XPRs7KISD9EvjCqq4vL_6zOLmj/view on the Naoo IR page.

The company has also strengthened its commercial capabilities through key executive appointments, adding Gregor Doser with 13 years at Google Switzerland and Philip Hofmann with over 15 years of sales and media experience. Together with the adjusted four-pillar sales strategy at Kingfluencers, the expanded sales and consulting team is positioned to deepen customer relationships, acquire key accounts, and establish strategic partnerships with agencies.

Karl Fleetwood, CFO & COO of the Naoo Group, emphasized the strategic significance of these developments, noting that the company has laid important operational foundations for future growth. The integration of Kingfluencers and expansion of AI infrastructure positions Naoo as a leading technology and media company with strong growth potential. Dr. Thomas Wolfensberger, Founder and Senior Advisor, confirmed the company's intention to maintain this growth momentum through continued innovation, new features and products, and regional expansion in coming periods.

For the full year 2025 and beyond, Naoo maintains a positive outlook, planning to continue its dynamic growth trajectory with expectations of significant increases in both revenues and operational performance. The company's progress demonstrates the successful execution of its strategic vision combining influencer marketing expertise with advanced platform technology, creating new opportunities in the evolving social media landscape.