Optime Launches Video2Market Platform Transforming Partner Marketing Through Interactive Video Technology

Optime, recognized as a leader in channel marketing automation, has officially launched Video2Market, marking what the company describes as a seismic shift in how vendors and partners approach demand generation. The platform represents a fundamental departure from traditional static campaign portals and stale syndication methods that have long characterized partner marketing. Video2Market compresses the entire partner marketing experience into a single, AI-powered link that has demonstrated remarkable 77% engagement rates while delivering real-time leads directly to partner representatives' inboxes.

The platform extends beyond conventional channel marketing automation, evolving into what Optime terms Partner Demand Automation. This represents more than just an incremental upgrade but rather a complete reinvention of demand generation specifically designed with partner sales requirements in mind. The system integrates AI-driven personalization, multi-layer interactive video campaigns, real-time lead delivery, and smart incentives all packaged into a single, powerful link that partners can deploy across multiple channels.

Maria Martin, CEO and Founder of Optime, emphasized the transformative nature of the platform, stating that partner marketing has long been constrained by static campaign portals. The Video2Market approach fundamentally changes this dynamic by giving sales representatives a voice, appropriate rewards, and genuine motivation to share content. Claudio Ayub, Chief Revenue Officer at Optime, characterized Video2Market as a game-changer for both the company and its customers, driving unprecedented levels of innovation across the industry.

What distinguishes Video2Market from legacy TCMA systems is its departure from static campaign syndication toward a more dynamic, interactive approach. The platform provides both vendors and partners with actionable insights including demand sensing and buying group engagement metrics, which are expected to drive higher adoption rates, accelerated growth, and stronger business relationships. The platform's unique capabilities include vendor and partner representatives sharing their own personalized video links through social media, direct mail, or messaging platforms like WhatsApp while receiving real-time leads directly in their inbox.

The system incorporates built-in channel incentives such as SPIFFs, points, and passthrough MDF, along with AI personalization for industry verticals, buyer personas, tone, language, and numerous other variables. Video2Market has already undergone extensive pilot testing in production environments with thousands of channel partners worldwide and is now available to current Optime customers within their familiar Video2Market environment. Additional information about release upgrades can be found in the Optime Release Notes.

To demonstrate the platform's capabilities, Optime will host a live webinar titled "It's Not Just TCMA Anymore, It's Partner Demand Automation in a Link" on October 14th, 2025. The webinar will showcase Video2Market in action, providing potential users with practical insights into how the platform functions and its potential applications within their organizations. Interested parties can register for the event through the company's webinar registration page or request a demonstration via the contact form available on their website.

The introduction of Video2Market represents a significant development in channel marketing technology, potentially reshaping how companies engage with their partner networks and generate qualified leads. The platform's emphasis on interactive video content, combined with AI-driven personalization and real-time analytics, addresses longstanding challenges in partner marketing effectiveness and engagement measurement. This innovation arrives at a time when digital transformation continues to accelerate across industries, making efficient and measurable partner marketing solutions increasingly valuable for organizations seeking to optimize their channel relationships and drive sustainable growth.