OX Security CRO Outlines Application Security Challenges and Growth Strategy in AI-Driven Market

Ohad Cohen, Chief Revenue Officer at OX Security, has outlined the fundamental challenges organizations face in application security as artificial intelligence accelerates both development cycles and security threats. Cohen, who oversees global sales operations for the application security platform, emphasized that teams are being crushed by three interconnected problems creating a perfect storm of risk in today's cybersecurity environment.

The speed gap represents one of the most critical challenges, with developers shipping code faster than ever using AI assistance while attackers exploit vulnerabilities just as quickly. This compresses the window from code commit to compromise to mere hours, while most security teams still operate on weekly cycles with manual processes. The signal-to-noise ratio has become abysmal, with security teams drowning in alerts without knowing which ones actually matter for their specific environment. Tool sprawl has created chaos without consolidation, as organizations deploy separate solutions for SAST, SCA, DAST, cloud, containers, and APIs, each providing only a slice of truth.

Cohen explained that application security differs from broader cybersecurity by focusing specifically on protecting the software organizations build and ship. For many companies, this represents their main source of revenue that must be protected. Applications and APIs have become the new perimeter, with attackers targeting vulnerable dependencies and security flaws rather than network defenses. The business impact is direct, as critical app outages or data leaks affect revenue, customer churn, and brand reputation. Supply chain risk also resides within applications, with most modern software assembled from open source and third-party components.

OX Security has experienced explosive growth, tripling its customer base and hitting $10 million in revenue over the past year despite operating in a crowded market. The company's approach focuses on cutting noise, proving risk reduction, and helping developers fix issues quickly. OX provides code-to-runtime truth by tracing every finding from a line of code to the live service and the team that owns it. The platform offers unified application security through https://ox.security that handles SAST, DAST, SCA, IaC, secrets, supply chain, containers, and cloud security with a single risk model.

Looking toward the future, Cohen identified several transformative trends in application security. Code-to-runtime graphs are becoming the source of truth, creating living maps that show reachability, exploitability, and blast radius. Agentic AI is moving beyond chatbots to actively fix security issues with proper context, while the evolution from SBOM to PBOM with runtime context represents a significant advancement. Risk reporting is maturing from scan counts to measurable business outcomes, and consolidation into unified AppSec control planes is accelerating.

As Cohen assumes the CRO role, his priorities for scaling OX globally focus on repeatable outcomes rather than headcount growth. The strategy involves making it easy for customers to start with one focused use case before systematically rolling OX across the entire organization. Deep integrations with development platforms and transparent pricing tied to active builders and protected services are critical components of this expansion approach. The company maintains partnerships with leading technology providers including IBM Ventures and Microsoft through https://www.ibm.com/ventures and https://www.microsoft.com.

The application security market's transformation comes as organizations face increasing pressure to demonstrate actual risk reduction rather than simply running security scans. Boards now demand evidence of closed attack paths and measurable improvements in security posture. This shift toward outcome-based security represents a fundamental change in how organizations approach application protection, with implications for development teams, security professionals, and executive leadership across industries.