Pursley Dixon Rebrands as The Pursley Dixon Studio to Mark 20th Anniversary and Expand Creative Services

Pursley Dixon, the acclaimed architectural and interior design firm, celebrates its 20th anniversary this fall and marks this milestone by unveiling its next chapter as The Pursley Dixon Studio. The new name honors all who contribute their talents to the work and paves the way for expansion into other disciplines. Founded in Charlotte, North Carolina in 2005 by architect Ken Pursley, what began as a small architectural practice has grown into a nationally recognized firm known for its collaborative spirit and intentional approach to designing thoughtful spaces for homes.

As the firm reflects on twenty years of meaningful relationships and memorable homes, the rebranding represents both a nod to its roots and a reflection of the creative studio it has become. Ken Pursley described the new name as setting the stage for the next chapter, emphasizing the seamless blend of exceptional talent and boundless creativity that defines the studio. This strategic shift indicates the firm's evolution from a traditional architecture practice to a multidisciplinary creative enterprise.

The firm's rich history includes key milestones such as the addition of Craig Dixon as partner in 2012, followed by the 2020 expansion into interior design under Bronwyn Ford, who became a partner that same year. Day Palmer was appointed Chief Operating Officer in 2023, and in 2024, Mark Kline took on the role of principal architect and creative consultant. Under the newly rebranded The Pursley Dixon Studio, Day Palmer is being elevated to partner and will continue to lead operations and marketing.

The 20th anniversary brings a significant new creative pursuit beyond architectural and interior design projects. The Pursley Dixon Studio is launching a curated online retail concept called ITO, led by Bronwyn Ford. ITO will bring together rare and resonant elements for the home with a range of price points and a shared spirit of distinctiveness. Additionally, the studio is seeking to integrate other creative services that align with their core offerings, indicating a strategic expansion into complementary design-related markets.

With a portfolio that includes award-winning residences across the country, national design accolades, participation in notable showhouses such as Kips Bay Dallas Showhouse in 2023, and a celebrated book published by Rizzoli titled Finding Home: The Houses of Pursley Dixon, The Pursley Dixon Studio has established reach and impact far beyond its Charlotte, North Carolina roots. The firm maintains its mission to Build Beautiful Things as it evolves under the new brand identity. More information about the studio's work can be found at https://www.pursleydixon.com.

The rebranding to The Pursley Dixon Studio represents more than just a name change—it signals the firm's strategic positioning for future growth and diversification in the design industry. By expanding into retail and additional creative services, the studio demonstrates how established design firms can leverage their expertise to create new revenue streams while maintaining their core architectural and interior design excellence. This move could influence other design practices considering similar expansions beyond traditional service offerings.