Mitch Gould Showcases Evolution of Distribution Model at 2025 ECRM Conference

Mitch Gould, founder and CEO of Nutritional Products International and InHealth Media, presented his Evolution of Distribution model at the 2025 ECRM Vitamin, Weight Management & Sports Nutrition Session held at the PGA National Resort & Spa in Palm Beach Gardens, Florida. The conference served as a critical platform for connecting retailers and suppliers across the health and wellness industry, with Gould's participation highlighting his ongoing commitment to accelerating brand growth in the competitive US marketplace.

The ECRM events have established themselves as industry standards for facilitating direct connections between brands and retail buyers. Gould emphasized the value of these sessions, stating that ECRM continues to be one of the most effective venues for building relationships with retail buyers and industry decision makers. The opportunity to engage directly with these professionals allows NPI and IHM to demonstrate how they help brands navigate the complexities of entering and expanding within the US market.

During the conference, Gould made presentations to major retailers including Walmart, GNC, Vitamin Shoppe, Vitamin World, CVS, and Walgreens. These presentations reinforced NPI's role as a trusted partner for connecting brands with some of the most influential names in US retail. The direct access to these key category buyers from across retail channels provides both established and emerging brands with optimized opportunities for market expansion.

The Evolution of Distribution platform represents a comprehensive approach to market entry that simplifies the entire process for brands. This includes importing, warehousing, regulatory compliance, retail distribution, and strategic marketing components. With decades of experience spanning sports nutrition, dietary supplements, health and wellness, and consumer packaged goods, Gould and his team offer brands a turnkey path to growth in the challenging US market.

Gould articulated the core mission driving his companies' participation in industry events like ECRM, stating that from day one, their mission has been to create an efficient, cost-effective strategy for international and domestic brands looking to succeed in the US. The participation at ECRM represents another step in ensuring they deliver on that promise for their clients. The continued success at these conferences demonstrates the ongoing relevance of their distribution model in an increasingly competitive marketplace.

The implications of this ongoing participation in industry conferences extend beyond immediate business development opportunities. For brands considering US market entry, the demonstrated relationships with major retailers provide confidence in the distribution capabilities offered. The comprehensive approach addresses common barriers to market entry, including regulatory challenges and distribution logistics, making US expansion more accessible for international and domestic brands alike. The continued presence at events like ECRM signals sustained commitment to industry leadership and innovation in distribution strategies.