PR Insights 2025 Summit Offers Communications Professionals Essential Skills for Navigating Industry Disruption

The PR Insights 2025: Mastering Connection in the Age of Disruption summit will bring together Colorado's top communications professionals on October 10 at Strive Workspaces in Denver. This collaborative event, co-hosted by the Colorado and Pikes Peak Chapters of the Public Relations Society of America (PRSA), addresses the critical need for skill development during periods of significant industry change. Registration is currently open through https://www.prsaco.org with early bird discounts available until October 3, 2025.

Samantha Coulter, president of the Colorado Chapter of PRSA, emphasized the importance of continuous learning for communications professionals. Building and growing skills during times of change represents a fundamental requirement for successful communicators in today's rapidly evolving landscape. The local PRSA Chapters have collaborated to provide this educational opportunity to both members and the broader communications community, reflecting their commitment to professional development across Colorado's public relations sector.

The summit features a comprehensive workshop lineup addressing current industry challenges and opportunities. Dr. Eric Goodman from Innovate AI Systems will present "Disrupted or Dominant? The PR Pro's Playbook for Thriving with AI," offering practical strategies for integrating artificial intelligence into communications practices. Michelle Baum, Co-founder and COO of The Nova Method, will explore audience-centric approaches in "It's Not About You: Rewiring Your PR Strategy with an Audience-First Mindset," highlighting the shift toward more targeted communication methodologies.

Additional sessions include Elexis Schroder's presentation on "Embrace the Future: Leveraging the Power of Influencer Engagement" from SchroderHaus, addressing the growing importance of influencer partnerships in modern public relations campaigns. Susan M. Pahlau from Colorado Christian University will focus on interpersonal connection in "Communicating to Connect," while Natalie Sosa and Amy Jo Fields from El Paso County will co-present "Commanding the Crisis: Strategy, Trust, and Action" to provide crisis management frameworks.

The curriculum also includes Robert Austin's "Plain Language: More Than Just Simple Words" session from the Office of the Denver City Council, emphasizing clarity in public communications. Natalie Henley, CEO & Owner of Volume Nine Digital Marketing, will conduct an SEO session, addressing the intersection of public relations and digital visibility. These workshops collectively represent the diverse skill set required for modern communications professionals navigating industry disruption.

The PRSA Colorado and Pikes Peak Chapters, representing over 400 members across the state, have designed this summit to serve professionals from various backgrounds including nonprofit, education, corporate communications, agencies, and independent practitioners. The event runs from 9 a.m. to 2:30 p.m., providing a full day of professional development focused on practical applications and real-world solutions. This gathering comes at a crucial time when communications professionals must adapt to technological advancements, changing audience expectations, and evolving media landscapes.