Graze Craze Reaches 100-Location Milestone in Under Five Years

Graze Craze, the nation's largest charcuterie franchise specializing in boards, boxes, and catering, has reached a significant milestone with the opening of its 100th location in the Lake Nona community of Orlando, Florida. This achievement comes less than five years after launching its franchise program, marking exceptional growth in the competitive food service industry.

The brand's rapid expansion during the pandemic saw growth across the United States and internationally in Australia, France, and Canada. Graze Craze is part of United Franchise Group, a global affiliate network of 11 award-winning brands in more than 80 countries. Cory Hibbard, appointed president in 2022 at 30 years old, has overseen this remarkable growth trajectory.

Hibbard emphasized the significance of reaching 100 locations, noting that less than 20% of U.S. franchises ever achieve this number. This milestone validates that charcuterie is not a fleeting trend but a timeless, versatile way of dining that brings people together. What started as an idea in an underserved market has become a nationwide movement, transforming everyday moments into genuine connection through shared food experiences.

Graze Craze has revolutionized the catering industry by creating a consistent and convenient solution for the masses. With its mission to help customers Celebrate Everything, the company offers artfully designed charcuterie boards, boxes, and tables curated by expert Grazologists using premium meats, cheeses, fruits, crisp vegetables, and more—always paired with house-made dips, jams, and sauces. More information about their offerings can be found at https://www.grazecraze.com.

The brand's growth metrics demonstrate strong market performance, including opening 23 new locations year-to-date and signing 45 new franchise agreements that secure expansion into new markets. Graze Craze has posted 27 straight weeks of year-over-year average unit volume growth and closed out Q2 2025 as its 16th consecutive positive quarter.

Ray Titus, CEO of United Franchise Group, highlighted the rarity of this achievement in franchising, noting that few brands ever reach the 100-location milestone, and those that do have a tremendous success rate. For Graze Craze to accomplish this in less than five years is extraordinary and serves as a testament to the concept's strength, the commitment of franchise owners, and the growing consumer appetite for innovative dining experiences.

Graze Craze is part of the Big Flavor Brands food service division of United Franchise Group. The company's success reflects broader shifts in consumer dining preferences toward experiential, shareable food options that prioritize quality ingredients and artistic presentation over traditional meal formats. This milestone represents just the beginning of an even greater growth story as the brand continues expanding and serving communities across the United States and beyond. For those interested in the business opportunity, franchise information is available at https://www.grazecrazefranchise.com.