Pride Holdings Group Acquires Lips Chicago for Strategic Expansion Under Divas DDD Brand

Pride Holdings Group (OTC: PHSE), a prominent player in LGBTQ+ hospitality and entertainment, has announced the strategic acquisition of Lips Chicago, marking a significant expansion of its portfolio. The Chicago venue will undergo conversion to the company's successful Divas DDD brand, building on the established model from its Fort Lauderdale location. This move represents a calculated effort to accelerate revenue growth while strengthening the company's brand positioning within the competitive hospitality sector.

The acquisition is projected to deliver substantial financial benefits, with the Chicago location expected to generate a 25% year-over-year revenue lift following the rebranding and implementation of operational enhancements. This growth projection underscores the strategic value of integrating established venues into Pride Holdings Group's expanding network of LGBTQ+ focused hospitality properties. The company views this acquisition as a pivotal moment in its growth trajectory, combining geographic expansion with brand consolidation under the successful Divas DDD concept.

Mike Barrett, CEO of Pride Holdings Group, emphasized the strategic importance of this move, stating that the conversion of Lips Chicago into the thriving Divas DDD brand represents both an expansion of reach and revenue base for the company. This acquisition reinforces Pride Holdings Group's leadership position in LGBTQ+ hospitality while delivering tangible financial results to shareholders. The company's approach focuses on scaling with purpose, profit, and pride, aligning business growth with community-focused hospitality experiences.

Pride Holdings Group positions itself as the premier LGBTQ+ hospitality and cultural rollup company, utilizing acquisition strategies to build a portfolio of high-value properties. The company's business model extends beyond traditional hospitality through the development of tech-enabled membership platforms and creation of new revenue channels via agency services. This comprehensive approach aims to set global standards for inclusive hospitality while delivering sustainable growth to stakeholders.

The acquisition of Lips Chicago and its conversion to the Divas DDD brand represents more than just a business transaction—it signifies the ongoing evolution and professionalization of LGBTQ+ focused hospitality venues. By bringing established locations under a unified brand with proven operational success, Pride Holdings Group demonstrates the viability of scaled LGBTQ+ hospitality concepts in major markets. This strategic move may influence how similar businesses approach expansion and brand development within the niche hospitality sector.

For the broader hospitality industry, this acquisition highlights the growing recognition of LGBTQ+ focused venues as viable investment opportunities with significant growth potential. The projected revenue increase following rebranding suggests that standardized operations and brand consistency can drive performance even in established markets. As Pride Holdings Group continues to execute its rollup strategy, the industry may see increased consolidation within specialized hospitality segments, potentially raising standards for customer experience and operational efficiency across the sector.

The company's forward-looking statements indicate confidence in the growth trajectory enabled by strategic acquisitions like the Lips Chicago conversion. While these projections involve inherent business risks and uncertainties, the clear strategic vision and execution plan provide a framework for understanding how specialized hospitality brands can achieve scale while maintaining their unique market positioning. Additional information about the company's developments can be found at https://www.newmediawire.com.