Deloitte's 2025 Digital Transformation Report Overlooks Critical CPQ Crisis Undermining Enterprise Growth

Deloitte's annual Digital Transformation Report for 2025 highlights three major priorities shaping transformation agendas: AI adoption, cloud migration, and data analytics. While these priorities are important, the report completely overlooks a critical revenue operations crisis that is undermining growth initiatives at many enterprises investing billions in transformation. Despite 89% of enterprises investing heavily in digital transformation, most ignore the critical bottleneck killing their growth: a CPQ landscape in complete disarray where legacy systems are dying, promised replacements are not ready, and customers are trapped in expensive limbo.

Global consulting firms like Deloitte serve as trusted advisors for enterprise transformation, but their frameworks often underestimate the operational realities of revenue generation. In most transformation projects, Revenue Operations receives less than 3% of the total budget despite being the infrastructure that supports every customer interaction and directly impacts revenue recognition, forecasting, and deal velocity. The consequences are severe, with sales teams stuck with slow, error-prone quoting processes, finance leaders lacking visibility into deal data leading to unreliable forecasts, and customers experiencing friction, delays, and pricing mistakes that erode trust.

Across industries, CPQ has become the most overlooked weak point in the digital transformation journey. While Deloitte's report paints a picture of AI-driven futures and seamless digital experiences, enterprises are quietly struggling with quoting and deal processes that are slowing sales cycles, alienating customers, and draining margins. Most companies face an impossible decision between staying with legacy CPQ systems that are no longer supported or capable of handling complex business models, or moving to unproven replacements like Salesforce Revenue Cloud, which comes with integration risk, uncertain ROI, and high migration costs. Salesforce recently announced the end-of-sale for its legacy CPQ product, forcing thousands of organizations into an urgent and expensive decision-making cycle.

While consulting firms debate theoretical transformation frameworks, forward-thinking companies are taking practical action to fix their quoting and revenue systems. LifeRaft replaced its legacy Salesforce CPQ system with DealHub to eliminate manual work, improve sales-finance alignment, and deliver clearer quotes, resulting in an 80% increase in average selling price. Intuit implemented DealHub in just eight weeks, cutting proposal turnaround times from seven days to 48 hours and scaling to support over 200 sellers without adding unnecessary overhead. These examples demonstrate that modern CPQ solutions can be implemented quickly without the long, costly consulting projects many executives expect.

For executive teams, the implications are stark. CFOs face increasing pressure to produce accurate forecasts but are hamstrung by unreliable CPQ data. CROs must accelerate sales velocity while navigating broken quoting workflows and frustrated sales teams. CEOs betting on digital transformation ROI discover their efforts are built on a shaky foundation. When revenue operations are ignored, every other investment delivers diminished returns while creating a dangerous illusion of progress. Strategic leaders are moving now to modernize their CPQ stack, protect revenue streams, and create a stable foundation for broader transformation. Digital transformation success is not about theory but execution, and in 2025, execution begins with fixing the broken systems at the heart of revenue operations.