Rick Case Bikes for Kids Launches 44th Annual Holiday Bicycle Donation Drive
TL;DR
Rick Case Automotive Group enhances community reputation and customer loyalty through its 44th annual bike donation drive accepting gently used bicycles until December 20.
Rick Case Bikes for Kids collects gently used bicycles at dealerships through December 20 and distributes them via charitable partners like Boys & Girls Clubs.
This initiative brings independence and joy to children receiving their first bike while creating brighter holidays for families in need throughout the community.
Over 122,000 bicycles have been donated since 1980 through this program that transforms unused bikes into cherished childhood memories for local kids.
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The Rick Case Bikes for Kids program has launched its 44th annual holiday bicycle donation drive, inviting Broward County residents to donate gently used bicycles through December 20. The initiative, operated through Rick Case Automotive Group dealerships, aims to provide children with the gift of mobility and joy during the holiday season.
Since its inception, the program has collected and distributed more than 122,000 bicycles to children through partnerships with organizations including Boys & Girls Clubs, Habitat for Humanity, Women in Distress, local churches, synagogues, and schools. The program's longevity and scale demonstrate its significant impact on the community, providing bicycles to children who might otherwise go without.
Rita Case, President and CEO of the Rick Case Automotive Group, emphasized the emotional significance of the program. "Most of us can remember our first bike and that feeling of independence and joy that comes with it. We bring that moment to kids in our community with Rick Case Bikes for Kids," she stated. "What also makes it special is that for many of these kids, this is their first bike. I am incredibly grateful for the community's generosity in donating bikes they no longer need, helping us make these holidays brighter for so many kids."
Community members can donate bicycles at any of the seven Rick Case Automotive Group dealership locations throughout Broward County. The participating dealerships include Rick Case Honda at 15700 Rick Case Honda Way in Davie, Rick Case Acura at 875 North State Road 7 in Fort Lauderdale, Rick Case Hyundai at two locations in Fort Lauderdale and Davie, Rick Case Honda Cycles in Davie, Rick Case Fiat, Alfa Romeo & Maserati in Davie, Rick Case Volkswagen in Davie, and Rick Case Kia at 14500 W Sunrise Blvd in Sunrise. All dealerships are open seven days a week, with specific hours available at https://RickCase.com.
The program's impact extends beyond the immediate joy of receiving a bicycle. For many children, these donated bicycles represent their first experience with personal transportation and independence. The initiative also promotes sustainability by giving gently used bicycles a second life rather than having them end up in landfills. The partnership with established charitable organizations ensures that bicycles reach children from families experiencing financial hardship, providing both practical transportation and emotional support during the holiday season.
With the December 20 deadline approaching, community participation is crucial to the program's success. The continued growth of Rick Case Bikes for Kids over 44 years demonstrates the automotive group's commitment to corporate social responsibility and the community's willingness to support initiatives that benefit local children. The program serves as a model for how businesses can effectively partner with charitable organizations to address community needs while promoting environmental sustainability through reuse and recycling.
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