Chaotic Neutral Studios Appoints Riya Vaidya as Art Director for 'Bee Like Me' Music Video
TL;DR
Chaotic Neutral Studios gains a creative edge by appointing Riya Vaidya as Art Director for 'Bee Like Me', enhancing their reputation for immersive visual storytelling.
Riya Vaidya's art direction process involves developing honey-based visual motifs, managing reflective staging, and maintaining visual continuity throughout the music video production.
The 'Bee Like Me' music video explores themes of identity and empowerment, using symbolic design to promote self-reflection and authentic self-expression.
Chaotic Neutral Studios creates a surreal visual world using mirrors and honey textures to tell a story about a king bee reclaiming individuality.
Chaotic Neutral Studios has announced the appointment of production designer Riya Vaidya as art director for the upcoming music video "Bee Like Me." The project, directed by Nelson Estevez and produced by Darsh Thakker, CEO of Chaotic Neutral Studios, represents the studio's continued commitment to blending bold creative imagery with symbolic design in the independent film and music video landscape.
The music video "Bee Like Me" explores themes of identity, imitation, and authenticity through the personification of Mondaii as the "king bee," a character reclaiming individuality in a world of mimicry. The project utilizes choreography, mirrored staging, and layered production design to weave themes of self-reflection and empowerment throughout each frame. The video is set for release on YouTube and Vimeo platforms.
Vaidya's artistic approach plays a crucial role in bringing these conceptual ideas to life, reimagining physical space as a narrative medium. Her work incorporates honey-based textures, reflective surfaces, and surreal props to evoke transformation and self-awareness. From early visual research to on-set supervision, Vaidya has been instrumental in shaping the project's aesthetic language, ensuring visual cohesion between performance, symbolism, and set environments.
Her specific contributions include developing visual motifs around mirrors and honey, collaborating with the director on conceptual lookbooks and design sketches, and assisting in location scouting. During principal photography, Vaidya oversaw the art department while managing reflective staging and practical effects. She coordinated real-time design transitions during choreography and maintained visual continuity to preserve design integrity through the final cut.
Chaotic Neutral Studios, with operations in Los Angeles, Chicago, and New York, has built its reputation on collaborative ethos and authentic visual language. The studio specializes in branded films, music videos, photography, and visual marketing campaigns, fostering an environment where creative innovation meets rigorous execution. The company's growing portfolio challenges the boundaries of visual storytelling while elevating emerging voices and reimagining screen-based art possibilities.
Darsh Thakker, CEO of Chaotic Neutral Studios, emphasized Vaidya's significance to the project, stating that her creative insight and discipline embody what the studio represents. Thakker noted that Vaidya's design sensibility transforms conceptual ideas into tangible, emotionally resonant visuals, with "Bee Like Me" serving as a testament to that creative synergy. The music video is currently in post-production with a premiere scheduled for late October 2025.
This appointment signals Chaotic Neutral Studios' continued investment in artistic talent that can translate complex thematic concepts into compelling visual narratives. The studio's approach to visual storytelling, particularly through projects like "Bee Like Me," demonstrates how independent production companies are pushing creative boundaries while maintaining commercial viability in the competitive entertainment landscape.
Curated from 24-7 Press Release