Blo Blow Dry Bar Opens Tyler Location with Focus on Community Glam and Self-Care

Blo Blow Dry Bar, North America's original blow dry bar franchise, will open its newest location in Tyler on October 24th at 113 East 8th Street in the historic Bergfeld Center. The new bar marks a significant addition to Tyler's growing business landscape, bringing specialized beauty services to a community experiencing population growth and cultural development. Local entrepreneur Sharie Withers, a longtime Tyler resident and successful business owner, is spearheading the venture after being inspired by her own positive experience at a Blo location in Colorado.

The Tyler location will offer guests five signature hair styles on its menu, a la carte options, various hair treatments, and five signature makeup looks plus customized options. Withers recognized the opportunity to introduce modern beauty services to Tyler as the city attracts new residents drawn by its low cost of living and vibrant culture. The timing aligns with community growth patterns and addresses the increasing demand for professional beauty services that prioritize both quality and accessibility.

For a limited opening period from October 24-26, the bar will offer complimentary blow outs with regular pricing for additional services. The first 50 founding members who sign up for the Mane Squeeze Membership will receive special swag bags, with memberships priced at $75 during the promotional period. Regular blow outs will be available for $34 through November 23rd, providing affordable access to professional styling services. More information about the Tyler location can be found at https://blomedry.com/blo-bergfeld-center/.

Blo Blow Dry Bar operates on a mission to create inclusive spaces where people of all ages, ethnicities, and orientations feel welcomed and represented. The brand emphasizes self-care and wellness through its services, combining sophisticated design with an energetic environment to ensure an enjoyable experience from arrival to departure. Expertly trained stylists, known as blo-ers, provide consultations seven days a week to meet diverse guest needs. The hair menu includes styles ranging from sleek and straight to bouncy curls, plus customized looks including updos and braids.

The official grand opening is scheduled for November 20th, following the soft opening period. Operating hours are Monday through Thursday from 9 a.m. to 6 p.m., Friday and Saturday from 9 a.m. to 7 p.m., and Sunday from 12 p.m. to 5 p.m. As North America's original blow dry bar concept, Blo has grown to over 160 locations across the United States and Canada since launching in 2007. The company transformed beauty industry norms by focusing exclusively on blow outs without offering cuts or color, though it has since expanded to include makeup services, membership programs, and retail products. Additional brand information is available at https://www.blomedry.com.

The opening represents more than just another business launch in Tyler—it signals the community's evolving retail and service landscape. As cities like Tyler experience growth, the arrival of established franchises like Blo Blow Dry Bar indicates confidence in local economic development and consumer spending power. The focus on self-care and wellness services aligns with broader societal trends prioritizing mental health and personal well-being, making professional beauty services increasingly relevant beyond special occasions to everyday life enhancement.